Bourne Leisure reaps rewards of Zonal integration
Zonal’s innovative, integrated solutions prove to be a perfect fit for Bourne Leisure’s fast moving business.
“It is the backbone of a large, multi-site business like ours with over 200 restaurants, bars and shops each demanding something different from their technology, and it was important for us to find a system that would fit across all of those settings,” says Neil Hobbs, Head of EPoS and MIS at Bourne Leisure.
“Zonal’s solution addresses many of our needs, from fixed and handheld EPoS in our bars and restaurants to real time management reporting, and that means we save time and money because we don’t have to integrate systems from more than one provider.”
As one of the largest Spar franchisees in the UK operating over 50 branded convenience stores on its Haven and Butlin’s parks, Bourne Leisure needed a retail solution that incorporated barcode scanning and shelf-edge labelling.
“Zonal has worked hard to understand our business model and develop its products to match our needs. As a result, we’re effectively running our multi-million pound retail business on the back of Zonal’s technology”
Bourne has also adopted Zonal’s handheld devices in a selection of restaurants on its Butlin’s parks, enabling staff to take orders and payments at the table. As a result, the company has not only improved customer service but also seen a marked increase in sales.
At its Papa John’s pizza restaurant at Butlin’s Bognor Regis and Firehouse Grill restaurant at Butlin’s Minehead, 80 per cent of takings are now processed through handhelds.
“Zonal’s handheld devices have had a major impact on our business, helping us to grow food and drink sales and improve service,”
“Providing efficient table service using the handhelds means staff are able to spend more time with customers and less time walking to and from a fixed station to take and input orders. “More one-to-one contact with customers has resulted in significantly higher order values, particularly on drinks, desserts and extras and a better guest experience.”
Using Zonal’s Dimensions Management Reporting software also allows Bourne’s head office teams to create and circulate performance reports quickly and easily. Working with Zonal, Bourne now plans to collect data from each site several times each day and deliver this information in an easy-to-view format within an hour of a transaction taking place.
“We intend to provide managers with KPIs, alert information and headline facts and figures via mobile devices,” explains Neil Hobbs. “Our aim is to keep them up to date with our fast-moving business and allow us to act quickly to remedy any problems and identify areas for improvement.”