HardwareThe Original Bowling Company

What does a Zonal EPoS Solution mean to AMF?

AMF is the UK’s number 1 bowling venue in the UK and boasts 33 sites across the UK. AMF sites combine bowling with amusement machines, licensed bars and snack bars to provide their customers with a whole evening of entertainment in a single venue.

AMF installed Aztec in three trial sites in late 2004 to evaluate system performance and after being impressed with the result has just started rolling out Aztec to the remaining 30 UK sites.

Powerful reporting

Leisure and hospitality have always been a close partnership. Zonal bring that partnership closer together by supplying a management system that integrates fully with the Lane Management System used by AMF. Dave Smith, the Food and Beverage Manager at AMF feels that the biggest failing of their previous EPoS system was the lack of reporting tools and the inability to analyse business performance. “Zonal’s Back Office software means that the manager now spends less time doing admin and more time doing other things, speeding up all business processes”. Indeed when managers spend less time in the office doing paperwork, they can concentrate on running the business and identifying ways to make more money!

Zonal’s Dimensions reporting tool is fully customisable allowing AMF to view detailed reports on all aspects of their business. As AMF’s business grows and changes, so too can Dimensions reporting. Dimensions had been configured to report on the issues that affect AMF today, but Mr Smith was particularly impressed by having the power “to tailor this tool to his needs”.

Thorough user training

Training is a crucial part of modern computerised business. Zonal excel in this field and Dave Smith was particularly impressed with the structure of the training courses and Zonal’s training facilities. Zonal’s training courses cover all aspects of installation, site setup and day-to-day tasks and each course has been written in such a way that it can be used both to learn about the system in a training environment and as reference material during live installations.

Detailed stock control

“Zonal has an excellent stock control system”. Mr Smith is well aware of the importance of careful stock control and Zonal’s system is so powerful that he can obtain accurate stock reports in real-time – the back office PC produces reports that are accurate to within 5 seconds. Dave Smith can also analyse stock movements to identify fastest selling lines and the responses of customers to promotions. This way if sales are moving slowly he can introduce extra promotions mid way through the trading period to boost sales.

Mobile EPoS handheld terminals

Handheld terminals come into their own in the bowling environment. Bowling is a group activity, so nobody wants to be the one to go to the bar. However, with handheld terminals your customers don’t need to go without a drink and you don’t have to miss a sale. Sales staff can take orders without taking anyone away from the action and waiting staff can deliver the drinks. Teamwork that can keep your customers happy and your business booming!

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