Coffee to Grow?
With an estimated 2.2bn cups of coffee consumed out-of-home in the UK and Starbucks revealing the introduction of their Teavana range of teas into the UK, Zonal wanted to understand more around the coffee shop culture. Teaming up with Out Of Home (OOH) magazine, Zonal supported the ‘State of Nation Coffee Shop’ research.
Coffee shops are becoming increasingly popular in Britain and it is predicted that the total UK coffee shop market will exceed 30,000 outlets and reach £15 billion turnover by 2025, driven by branded coffee chain expansion and non-specialist operator growth (WorldCoffeePortal, 2015).
The latest research surveyed 500 independent outlets across the UK to discover key trends in the coffee shop world.
85% of those surveyed said that business is the same or better now than last year, an increase of 20% on last year’s survey, showing good growth in this sector. So as a cafÃ© or coffee shop operator, how will you stay above the competition and retain good growth?
With the average price of a cappuccino up 8% from last year, the research showed 67% have proposed increasing their menu prices as a method to increase profits. It is however recognised that this could be a risky move for businesses if customers disagree with such drastic changes in price, especially when the market is growing and cheaper alternatives become easily available. Reports show that increasing prices doesn’t seem like a strategy that can continue indefinitely, since even higher prices will likely only drive more customers away (Forbes 2016).
At Zonal we believe that however large or small a company is, technology plays an important part in running an efficient business. Time is money and that could not be truer when it comes to small businesses with competition on every corner (literally). An efficient business delivers success and when technology is used to assist business operations, mistakes are reduced, efficiency is increased and the time taken to complete the task is reduced.
Making processes quicker and more accurate, information and data is kept up to date and relevant. Real-time reports, stock, finances, prices and promotion all kept in one central location allows easy access and updates with clear visibility across the business.