Blog

12 May

Company News

Zonal’s guide to the 2014 FIFA World Cup

12th May 2014.

Driven by special offers on food and drink, big screens, snacks and reserved seating, it is estimated that there will be a 13.2% volume boost in beer and cider sales over the 2014 FIFA World Cup Brazil.*
With only 5 weeks left to go, we’ve designed the perfect guide to make sure your business runs as smoothly as possible and to help guarantee World Cup survival¦

Improved scheduling

don’t forget the time difference in Brazil (Rio de Janeiro is 4 hours behind the UK)! However, with permission now granted by the government for pubs to extend their opening hours for late night kick-off times, now is the perfect time to factor in some later shifts with your staff. England’s opening game against Italy kicks off at 11pm, so make sure your staff are ready to go!

Zonal Solution

Our Aztec Human Resources system can make light work of all staff related administration tasks and ensures that you meet your legal responsibilities as an employer.

Fully stocked

Make sure you’re fully stocked with plenty of food and drink to keep footy fans going. Demand will be higher throughout the World Cup (increasing as much as 26% per head during matches^) and you don’t want to get caught running short!
Zonal Solution

Our Aztec Purchase to Pay links stock management to purchasing systems in order to create an automated process of re-ordering.
Deals, deals, deals

With 6 out of 10 people choosing where to eat and drink because of vouchers, why not offer your customers something extra while they watch the game with exclusive voucher deals!

Zonal Solution

Our iZone web-based platform helps you manage your gift vouchers, customer loyalty scheme and email marketing all in one place.
Fast and efficient

It’s not just one game¦ so make sure you offer the very best service to ensure your customers come back to watch (and drink) more. Remember a staggering 73% of people would be unhappy or wouldn’t return if table service was slow, as well as a whopping 58% of people who would not return or be dissatisfied, if it took too long to pay their bill.

Zonal Solution

Our Guest Management system gives you complete control, allowing you to tailor your customers’ experience, whilst ensuring the service they receive is fast and efficient.

For more information or for your FREE health check before the 2014 FIFA World Cup gets underway, get in touch today!

Key England match dates:
14 June 2014
England v Italy, Arena Amazonia, Manaus, 23:00 (BBC)
19 June 2014
Uruguay v England, Arena de Sao Paulo, Sao Paulo, 20:00 (ITV)
24 June 2014
Costa Rica v England, Estadio Mineirao, Belo Horizonte, 17:00 (ITV)

Sources:
*Publican’s Morning Advertiser, 2014
^ Publican’s Morning Advertiser, 2010
Image courtesy of Mitchells & Butlers

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We take your privacy seriously and will never pass your details on to third parties. When you contact us we will store your personal details to contact you. You can read our full privacy policy here