Blog

1 September

Research

Four in five consumers prefer to leave cash tip

Research by CGA Peach, carried out with Zonal Retail Data Systems, reveals that four in five customers prefer to leave tips in cash – and be sure that their serving staff receive them.

CGA Peach’s BrandTrack survey of 5,000 British adults in April confirms that cash is overwhelmingly preferred as the method of tipping, even when the main cost of food and drink has been paid by card.

Four in five consumers either strongly agree (45%) or agree (35%) that they prefer to give tips by cash rather than card, and the figure is consistently high across all genders and age groups. There is an implication that consumers think that cash is more likely than card payments to go direct to their waiters and waitresses.

The research from BrandTrack and Zonal also shows the connection between customer satisfaction and tipping. Two in five (43%) consumers say they would complain if their food service was too slow, and one in five (21%) if they did not get enough attention from staff – and many said they would leave a smaller tip, or none at all, as a result. But it is poor quality of food (77%) and receiving incorrect orders (71%) that are the most common causes of complaint in restaurants.

Subscribe to our newsletter

We’ll keep you fully up to date on Zonal news, product updates and latest topics trending in the hospitality industry.

This form is for Help and Support Enquires.
For Sales and General Enquires please click here
Zonal
This form is for Sales and General Enquires.
For Help and Support Enquires please click here
Zonal
Subscribe to our newsletter
Zonal

We take your privacy seriously and will never pass your details on to third parties. When you contact us we will store your personal details to contact you. You can read our full privacy policy here

We take your privacy seriously and will never pass your details on to third parties. When you contact us we will store your personal details to contact you. You can read our full privacy policy here

We take your privacy seriously and will never pass your details on to third parties. When you contact us we will store your personal details to contact you. You can read our full privacy policy here