Wireless Social helps you understand your guests and what makes them tick, as well providing actionable insights to guide marketing campaigns and make informed business decisions. In an industry where the customer is at the heart of everything we do, having a seamless Wi-Fi journey is only one part of the tech ecosystem, it’s what you do with the data you collect that is important.
Combining guest login data with presence data enables you to track metrics including dwell time and visit frequency, providing a rounded view of your guests and your venues. Send segmented communications and vouchers to guests via Hedgehog, increasing guests affinity with your brand and encouraging them to stay longer for another round of drinks.
Grow your database with Guest Wi-Fi
We know that 80% of customers who log onto your Guest Wi-Fi network, actually sign up and register. Guest Wi-Fi not only grows your customer database, it also allows you to recognise your most loyal customers and get a clearer picture of customer behaviour. Personalise your login journey with your branding and setup customised landing pages for each guest based on their age, gender or visit frequency.
Optimise revenue with Presence
Presence data collected enables your team to track footfall conversion and see what percentage of passing footfall is visiting your venue and spending their money in your venue. Identify sales opportunities and periods of high footfall that are busiest. Showcase your marketing ROI, adapt staffing, product offerings, and even opening times.
Drive footfall with Hedgehog
Simple to setup vouchering solution that can be overlayed over any Wi-Fi solution. Hedgehog allows operators to drive footfall, offer surprise & delight and increase visit frequency by offering their guests complimentary drinks vouchers when logging into the Wi-Fi, with an average redemption rate of 58%. Vouchers can be segmented to be sent to guests based on data points such as age, gender, birthday, frequency of visit.
Spend less on social media advertising with Connectors
When a guest connects to your Wi-Fi you can then connect with them directly, via connectors. Spend less on Facebook and Google ads using our connectors, by creating and targeting smaller but more relevant audiences of existing customers or ‘lookalike’ potential new customers. Also included in the Wireless Social solution are access to API feeds to all your key tech partners, including CRM, Feedback, booking systems and Order & Pay.
Make informed business decisions with Insights
Insights collected by Wireless Social Wi-Fi allows you to segment your customer data by interest, age, gender and even visit frequency for more targeted and relevant communications. Make informed business decisions using footfall data – answer questions such as when is busiest, which sites attract more footfall than others, how long do people stay on average? All useful information when planning strategies, opening times, staff rotas and marketing campaigns.
Adding real value to your business
Zonal’s solutions are purpose-built for the hospitality industry, benefiting small independents and large chains alike.
“We’ve been working with Wireless Social for years — The team are always really responsive and accommodating, very quick to make sure their service is working perfectly for us.”