Intelligent marketing that’s quick to set up and run
Campaigns Plus is Zonal’s integrated marketing campaign solution, available exclusively to Zonal EPoS customers. Create and build complex marketing campaigns without the need for a big marketing team or budget. You benefit from clever marketing initiatives to improve frequency, spend, and loyalty – and expand your customer base.
Automated for maximum efficiency
Smart marketing automation means you spend less time and effort on the processes of coordinating campaigns. After initial setup, only minimal input is required on an ongoing basis, which means that once you’ve set up the rules, you can run offers and accept redemptions with little to no impact on staff.
Deliver bespoke and personal campaigns
Zonal’s range of integrated technologies collects data from a variety of sources, such as bookings, spend, loyalty programmes, and even Wi-Fi logins. By analysing this data, you can build marketing messages that enable you to create engaging one-to-one relationships with each customer.
Customer preferences and habits can be used to create highly personalised offers and promotions. By sending relevant communications your customers feel valued and understood – and are more likely to visit your venue again.
Dynamic segmentation of your audience
Our smart campaign management system means there’s no need to spend time manually creating multiple variants. Dynamic segmentation allows you to target different campaigns at different people depending on factors such as visit frequency or purchasing behaviour – say goodbye to indiscriminate blanket discounts.
Perfect for any occasion
With Campaigns Plus, you can create specific automated promotions in response to changes in customer behaviour. For example, you can set up a trigger to send a “We Miss You” email with a personalised voucher if a customer hasn’t visited you in the last six months.
By carefully getting the right message in front of the right customer at the right time, you can boost engagement and drive increased visits and greater spend at your venue.
Multi-channel communications made simple
Data pulled from multiple sources is held in one central database. You can then apply rules to orchestrate the timely sending of promotions and marketing campaigns from Campaigns Plus via email or SMS to individual customers, according to the triggers and rules you specify.
Designed specifically for the hospitality industry, our integrated marketing campaign platform gives you the perfect tool to send out communications via email, SMS, and direct mail efficiently, effortlessly and automatically.
Full reporting functionality
Campaigns Plus not only generates reports that show the success of your campaigns, it also allows you to analyse the end-to-end customer journey. For example, voucher redemption and associated spend can be tracked in relation to campaigns for more sophisticated ROI calculations.
As well as sending out email campaigns, the system will manage and update your database by tracking unsubscribes, undelivered emails and bounce backs, so you can always be confident in the accuracy and relevance of your customer data.
Adding real value to your business
Zonal’s solutions are purpose-built for the hospitality industry, benefiting small independents and large chains alike.
“It is the backbone of a large, multi-site business like ours with over 200 restaurants, bars and shops each demanding something different from their technology, and it was important for us to find a system that would fit across all of those settings.”