Since “normal service” was resumed on 19 July 2021, no-shows have cost the UK hospitality industry:


Calculator: How much are your no-shows costing you?

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The latest GO Technology report from Zonal and CGA reveals that no-shows are now costing the industry a staggering £17.6bn a year and rising, with an average 14% of people failing to turn up for a reservation without telling the venue.

But do you know how much money no-shows are costing your business each month?

We’ve created a handy No-shows Calculator to help you quickly determine the real cost to your business in an average month.

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Join the campaign to make no-shows a thing of the past

No-shows cost the hospitality industry an estimated £17.6 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.

Learn about the campaign

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