The truth behind no-shows
What factors are causing consumers to no-show? How does hospitality compare to other sectors? Find out in this exclusive survey of 5,000 hospitality consumers.
No-shows remain an ongoing challenge for the hospitality industry, costing UK hospitality a collective £17.6bn a year in lost sales.
Previous research in 2024 revealed that 60% of consumers want to support the hospitality sector in light of the cost-of-living crisis, however despite this the rate of no-shows has risen from 12 to 14% over the course of the year. With increased cost pressures already presenting a difficult trading environment for hospitality, it’s vital for operators to understand why these no-shows are occurring, as well as exploring potential solutions to combat the issue.
In this report, we reveal the extent of the no-shows problem, including current consumer booking behaviours and the factors influencing no-show rates, as well as how likely consumers are to show up for their booking in hospitality compared to other sectors.
What's in the report?
- Why consumers no show in hospitality
- 2024 consumer booking habits
- How no-shows in hospitality compare to other sectors
- Five ways to combat no-shows in your venue
“No-Shows is a really big problem for the industry. At our restaurant Faber, we charge a £20 per head pre-authorisation (the money is only taken in the event of no show) on every booking, as we have to protect our business. Hospitality is unique in the sense that unlike many other industries, you pay after you’ve received the service. When people don’t show up, not only is the money from the booking lost, but the costs incurred from the stock which was ordered in that we now have to waste and the additional staff which were put in place to support the booking, all add up. It all has a negative effect on business.”
Join the conversation and help us make no-shows a thing of the past
No-shows cost the hospitality industry an estimated £17.59 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.
