Since “normal service” was resumed on 19 July 2021, no-shows have cost the UK hospitality industry:


The Ultimate Guide to Eliminating No-Shows

Recent research from Zonal and CGA found that no-shows are now costing the hospitality industry £17.6bn in lost revenue per year, causing untold damage to venues throughout the UK.

Extended periods of closure for Britain’s beloved local pubs, bars and restaurants resulted in a revitalised appreciation for all that we have to offer in hospitality, however despite this renewed enthusiasm the issue of no-shows continues to plague venues.

Educating the public is an ongoing task for those of us working in hospitality, however there are a number of steps that can be taken to reduce the likelihood of unfulfilled bookings, and reduce the impact of those that do occur.

Download the Ultimate Guide to Eliminating No-shows to discover:

  • Key insights from our recent research into the scale and causes of no-shows
  • Steps you can take to eliminate no-shows in your venue, such as deposits and loyalty schemes
  • Advice on how to implement these solutions to combat the issue

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Join the campaign to make no-shows a thing of the past

No-shows cost the hospitality industry an estimated £17.6 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.

Learn about the campaign

Download the guide