Nottingham Forest signs up Zonal to improve fan experience

This is the Nottingham stadium, a Zonal customer

Nottingham Forest FC has teamed up with Zonal Retail Data Systems to install the latest Aztec EPoS software and integrated card payment solution throughout The City Ground.

The club’s fans and visitors will benefit from contactless payment offering a quicker and more efficient service in the 30,445 capacity stadium that has 25 concession/kiosk stands and 5 Hospitality suites.

Nottingham Forest’s Commercial Manager, Mark Bullock, said: “Customer satisfaction, speed of service and connecting with our supporters in-stadia were key considerations when looking for a new technology provider.

“Zonal provides a solution to enable us to provide an enhanced supporter experience from the moment they first step into the stadium.

“With Catering coming in-house this season, it affords the club the flexibility and speed to react to what supporters want on match day. Speed of service, and the lack of flexible payments options were a concern in previous years and the new system facilitates contactless payment meaning supporters can get their hands on refreshments quicker and more efficiently.”

The retrofit of the Zonal Aztec system will take place throughout the course of the 2016/17 season.

“We are delighted to be working with Nottingham Forest on this exciting project that will help the club achieve its goal of delivering an improved customer experience and driving fan loyalty.  Our systems have been built with the customer journey in mind and we are confident that Forest Fans will enjoy the service benefits Aztec brings on match days.”

Stuart McLean, Zonal’s Chief Executive

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