GO Technology Report: Order and Pay Technology in the COVID-era
Customers feel safer with order and pay technology
The COVID-19 pandemic has put digital solutions at centre stage in the consumer journey and hospitality’s safety precautions, but how have consumers reacted to this change when eating and drinking out? Zonal and CGA’s latest GO Technology report reveals its latest findings.
Before the pandemic, around a fifth (18%) of the 5,000 UK adults surveyed, said they typically used technology to order and pay for food and drink. However, that number has more than doubled to 43% since hospitality reopened in July emphasising the pivotal role that technology has played in hospitality since the end of the first lockdown.
And consumers have reacted positively to the new wave of order and pay technology. Just over three quarters (77%) say they have been satisfied or very satisfied with the ease of ordering, and even more (79%) with the ease and speed of payment.
How have customer reacted to the change, what’s driving their behaviour and needs? Download the full report to uncover all the findings.
About the data
The report is based on figures from Zonal and CGA’s GO Technology survey, a sample of 5,000 nationally representative British consumers. All figures are taken from the October 2020 edition of the survey. The frontline perspective is taken from a survey to CGA’s Hospitality Professionals panel.