Expansion is on the menu of The Snug Kitchens & Cocktails
and having the infrastructure in place to manage growth is vital.
So six years ago, Snug decided to bite the bullet and invest in an EPoS system that had the flexibility to grow with them. On recommendation, they turned to Zonal and now all nine of their friendly neighbourhood pubs, across Hertfordshire, Buckinghamshire and Cambridgeshire, have Aztec EPoS.
Snug’s business intelligence manager, Steve Elliott, said:
“Zonal’s experience of the hospitality sector, and pubs in particular, is second to none. We had confidence in the stability of the technology and team, who are so knowledgeable and give us great service and support.”
Zonal’s Aztec EPoS system hosts a collection of business modules, ranging from Finance, people management through to stock and promotions that enables operators to run an efficient and profitable business.
“The systems make the day-to-day running of the business easier and more structured, we use many features within Aztec to ensure accurate, real-time reporting and business insight. The exceptional reporting abilities through Zonal’s Dimensions Management Reporting software also allows us to create and circulate performance reports quickly and easily,” added Steve.
Snug has also invested in Dimensions+, which is an extension to the Dimensions reporting module that comes as standard as part of Aztec EPoS.
“Dimensions+ is extremely intuitive and mines data quickly, so that we have more time to focus on our business,” explained Steve. “The old adage ‘a picture speaks a thousand words’ relates to Dimensions+ as it does the same thing for spreadsheets, transforming data into a graphic, which is great to share with employees. It’s a game changer!”
In addition, Snug has introduced Zonal’s handheld ordering system, iServe. It gives front of house teams the tools to deliver a slick customer experience, by providing them with access to Aztec EPoS functionality on an iPod or iPad. From anywhere within a Snug bar, team members can take orders, print and process payments, providing superior customer service.
“Our teams have welcomed iServe as it helps reduce the time to take an order and minimises the risk of making mistakes. Also, because it’s integrated with Aztec in real-time, our teams can access stock availability, pricing and the latest promotions, giving them the confidence to interact with guests.
“It’s incredibly intuitive, so new team members can pick up the device and get started almost immediately.”
For Snug, the ability to integrate and add programmes, such as loyalty and table management, to the existing EPoS system is vital. However, next on the Snug agenda is Zonal’s Purchase to Pay solution, soon to be rebranded Acquire, giving the ambitious bar operator tighter control of their stock control, ordering and the price they pay for goods.
Always looking at ways to drive sales, Snug is also looking to introduce Gift Cards to further enhance the service it offers guests.
“There is so much potential with the Aztec EPoS and we have just scratched the surface. We have a great relationship with the Zonal team and they are very good at holding our hand and making sure we don’t jump before we can walk. They are always on hand to answer any questions we have and we always get a quick response from the team at the Help Centre.
“We look forward to working very closely with Zonal over the coming years as our businesses grow,” concluded Steve.