HOW TO: Build a Successful Loyalty Programme

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Loyalty today is about so much more than waving a discount card. The smartest hospitality brands in our data-driven age are embracing technology and using customer insights to drive loyalty, increased visit frequency and spend. Zonal helps hundreds of customers to develop bespoke on-and offline loyalty programmes, mobile applications and more – all tightly integrated with EPoS for a seamless customer and operator experience.

Watch our online webinar, where you can learn:

  • The importance of loyalty programmes in customer retention
  • How to drive acquisition, retention and engagement post-visit with a Loyalty programme
  • The different types of loyalty programmes that you can run
  • How industry experts Bistrot Pierre rolled out their mobile app-based Loyalty scheme

Watch our 50-minute insightful webinar with Bistrot Pierre Director of Marketing- Arpita Anstey, and Digital Marketing Manager, Susie Clark, for top tips and advice on how to build a successful loyalty programme.

Speakers:

  • Arpita Anstey, Marketing Director, Bistrot Pierre
  • Susie Clark, Digital Marketing Manager, Bistrot Pierre
  • David Charlton, Commercial Director, Zonal Marketing Technologies

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

Acquire - purchase to pay product demonstration

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Join our webinar to learn more about:

  • An overview of the Acquire Purchase to Pay solution at site level.
  • Users will learn how to place an order using regular order templates, add additional products manually, accepting part orders (with changes) and raising credit requests against the invoice.

The demonstration is available on demand and you can register your interest here:

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

Stock & Order strategy workshops

We’re pleased to announce a new series of free workshops, taking place in early 2020. Covering all aspects of our stock and order solutions, with a special focus on allergens, the Workshop dates are as follows:

 

REGISTER: Manchester – Postponed

 

What is the day about?

The free half-day workshop has been designed to ensure you’re taking full advantage of your investment in Zonal systems. Our subject matter experts will be conducting an interactive Q&A session and masterclass and we’ll be discussing the latest research from our GO technology consumer trends report on allergens.

We will also be demonstrating of our new Menu Management solution. Seamlessly integrated with Zonal’s EPoS and Purchase to Pay, the solution helps you to streamline the way you build recipes, design and manage your food and drink menus.

You will also have the chance to meet and mingle with other Zonal customers, to find out how they use our solutions and what works best for them.

“The workshop was run brilliantly and gave a lot of information for us to consider with our internal stakeholders.”
Zonal customer

Who should attend?

Ops Managers, Exec and Development Chefs, Stock Auditors, Operations Managers, General Managers, Finance Managers, IT and systems managers – in fact, anyone with responsibility for optimising profitability.

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

Menu management product demonstration

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At Zonal, we understand the challenges of managing your menus and recipes database. From the inability to create comprehensive menus in one place, to lack of visibility of allergen information in each dish, there are many ways it can go wrong.

That’s why we have introduced our new Menu Management solution, helping you to streamline the way you build recipes, design and manage your food and drink menus.

We will be running a series of online demonstrations, designed to give you an overview of the solution, the webinar will allow you to learn more about:

  • How to produce creative, comprehensive and accurately costed menus.
  • How to store, manipulate and utilise critical information including ingredients, allergens, prices, recipes and supplier details.
  • FAQs – your opportunity to ask us any questions about our Menu Management solution.

The demonstration is available on demand and you can register your interest here:

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

How to improve customer experience and increase revenue with an order and pay mobile app

Mobile technology is unavoidable for the industry, quite simply because it’s indispensable to your customers.

We now live in a mobile-first world, where almost half of consumers (46%) say they couldn’t live without their phone, while 59% of smartphone users expect mobile-friendly websites.

Mobile payment apps in particular are a huge growth area as the public become accustomed to doing things on the go. In the age of instant access, convenience, immediate connectivity and customer experience, hospitality businesses need to stay on the ball or risk losing out.

Join our webinar to find out more about Zonal’s Order & Pay solution and hear first-hand from David Gough – Operations Director of Fuller’s upcoming pizza brand, The Stable about how they enhanced their customer experience and generated more revenue through a mobile payment app.

Speakers:

  • David Charlton, Commercial Director, Zonal Marketing Technologies
  • David Gough, Operations Director, The Stable

When: Tuesday, April 30, 2019

Time: 2.00pm – 3.00pm

Register here.

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

How to develop a Click & Collect sales channel

Today’s diners demand choice and convenience. It’s one of the main reasons why the home delivery market is expanding so rapidly. And it also explains why there’s a growing trend for Click and Collect, where customers order online and pick up their food from a nearby venue.

But Click and Collect can create problems for operators. Online orders can flood venues at busy times, putting the kitchen under pressure and potentially leaving customers waiting. A lack of integration also means that online orders need rekeying into the system. And if stock has run out then the venue needs to contact the customer and ask them to reorder.

Watch our online webinar to find out how PizzaExpress successfully deployed Click & Collect across the business, as well as how to develop your own Click & Collect sales channel to drive additional revenue.

Speakers:

  • David Charlton, Commercial Director, Zonal Marketing Technologies
  • Matt Broom, Customer Solutions Manager, PizzaExpress

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

7 top tips to maximise restaurant bookings and minimise stress over Christmas

Last year, UK consumers spent £491 million in hospitality venues over the Christmas period. How much of this huge amount will be coming your way? Watch our on-demand webinar with David Charlton, Zonal’s Commercial Director, and Anna-Marie Mason, Director of Brand Marketing for Mitchells & Butlers, to get expert advice on optimising your reservations system.

Our webinar will give you practical tips to get more bookings, such as:

  • Adjusting your auto check-out settings to make tables bookable as soon as possible
  • Communicating offers and promotions through the right channels
  • Using feedback tools to finetune your offering and re-engage customers in the new year

 

Click here to watch our 30-minute webinar to get expert advice and real-life examples for maximising your yuletide bookings.

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.