Webinar: Using tech to help grow your business | Zonal & BII Technology Masterclass

In the ever-evolving, ever-demanding hospitality industry, it’s increasingly important for hospitality venues of all sizes to keep up with technology. From enhancing customer experience in-venue to driving loyalty, the benefits are numerous. But how can operators ensure they’re making the most of the solutions available to them and where should they prioritise time and budget?

In this webinar, industry experts from Anglian Country Inns, the British Institute of Innkeeping and Zonal discuss how hospitality businesses of all sizes can use technology to grow and develop their business in the modern market.

In this webinar you will find out: 

  • How technology can help venues deliver a seamless customer experience
  • Future developments in hospitality technology
  • Advice for operators who are thinking of adopting new technology into their business
  • First-hand experience and top tips from Anglian Country Inns


  • Hannah Solomons – Head of Membership Development, BII
  • Alison Vasey – Group Product Director, Zonal
  • Ruth Nye – Anglian Country Inns

Access this free webinar


    Since “normal service” was resumed on 19 July 2021, no-shows have cost the UK hospitality industry:


    On-demand webinar:
    Tackling the impact of customer no-shows

    The latest GO Technology report from Zonal and CGA revealed that one in seven people admit to failing to honour their reservations since hospitality reopened in April. But what do we know about these no-shows, and what can you do about it?

    In this webinar industry experts from CGA, Bums on Seats and Zonal discuss the damaging impact customer no-shows have on operators and what you can do to tackle them.

    Key insights include:

    • Overview of the recent GO Technology consumer research
    • Analysis into the scale and causes of no-shows, as well as the worst offenders
    • Top tips on you can prevent them from happening


    • Karl Chessell, Business Unit Director – Hospitality Operators and Food, EMEA, CGA
    • Amber Staynings, CEO, Bums on Seats
    • Henri Jooste, Strategic Product Manager, Zonal

    Show Up For Hospitality Logo

    Join the campaign to make no-shows a thing of the past

    No-shows cost the hospitality industry an estimated £17.6 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.

    Learn about the campaign

    Watch on-demand

      Order & Pay - A smart digital solution for the contactless COVID era

      Zonal’s CTO Jon Woodforth and Product Delivery Manager Matt Brooks look at how the pandemic has put digital solutions at centre stage in the consumer journey, and how consumers have reacted to this change when eating and drinking out. Most notable is order and pay at table solutions – from apps to web ordering, which, prior to COVID were still emerging technologies. In this video we’ll demonstrate the benefits of the Zonal solution and take a look into what’s next for Order and Pay technology.

      Get in touch

      Chat with our sales team to learn about how Zonal products could benefit you.


        Webinar: How to stay connected with diners in a contactless era

        The Zonal team, together with BigHospitality Editor Stefan Chomka and Tampopo CEO, David Fox, explored how operators need to start re-thinking the guest journey during a recent webinar at Hostech 2021.

        Discussions included everything from how customers interact with restaurant brands, to the various touch points and how technology has enhanced the customer experience.

        In a time when there are a multitude of tech solutions available, we review the challenges operators face and how they can be overcome to ensure success.

        Key topics include:

        • Whether the pandemic has changed operators’ perspectives on the importance of customer facing technology
        • The importance of integration and data for operators
        • How customer expectations have changed
        • The future of technology beyond the pandemic


        • David Fox, Founder, Tampopo
        • Stefan Chomka, Editor, BigHospitality
        • Tim Chapman, Sales Director, Zonal
        • Darren Jackson, Head of Enterprise Sales, Zonal

        Access this free webinar

          HOW TO: Build a Successful Loyalty Programme

          This is the Loyalty webinar banner
          Loyalty today is about so much more than waving a discount card. The smartest hospitality brands in our data-driven age are embracing technology and using customer insights to drive loyalty, increased visit frequency and spend. Zonal helps hundreds of customers to develop bespoke on-and offline loyalty programmes, mobile applications and more – all tightly integrated with EPoS for a seamless customer and operator experience.

          Watch our online webinar, where you can learn:

          • The importance of loyalty programmes in customer retention
          • How to drive acquisition, retention and engagement post-visit with a Loyalty programme
          • The different types of loyalty programmes that you can run
          • How industry experts Bistrot Pierre rolled out their mobile app-based Loyalty scheme

          Watch our 50-minute insightful webinar with Bistrot Pierre Director of Marketing- Arpita Anstey, and Digital Marketing Manager, Susie Clark, for top tips and advice on how to build a successful loyalty programme.


          • Arpita Anstey, Marketing Director, Bistrot Pierre
          • Susie Clark, Digital Marketing Manager, Bistrot Pierre
          • David Charlton, Commercial Director, Zonal Marketing Technologies

          Get in touch

          Chat with our sales team to learn about how Zonal products could benefit you.

            Acquire - purchase to pay product demonstration

            This is the Acquire webinar banner
            Join our webinar to learn more about:

            • An overview of the Acquire Purchase to Pay solution at site level.
            • Users will learn how to place an order using regular order templates, add additional products manually, accepting part orders (with changes) and raising credit requests against the invoice.

            The demonstration is available on demand and you can register your interest here:

            Get in touch

            Chat with our sales team to learn about how Zonal products could benefit you.

              Stock & Order strategy workshops

              We’re pleased to announce a new series of free workshops, taking place in early 2020. Covering all aspects of our stock and order solutions, with a special focus on allergens, the Workshop dates are as follows:


              REGISTER: Manchester – Postponed


              What is the day about?

              The free half-day workshop has been designed to ensure you’re taking full advantage of your investment in Zonal systems. Our subject matter experts will be conducting an interactive Q&A session and masterclass and we’ll be discussing the latest research from our GO technology consumer trends report on allergens.

              We will also be demonstrating of our new Menu Management solution. Seamlessly integrated with Zonal’s EPoS and Purchase to Pay, the solution helps you to streamline the way you build recipes, design and manage your food and drink menus.

              You will also have the chance to meet and mingle with other Zonal customers, to find out how they use our solutions and what works best for them.

              “The workshop was run brilliantly and gave a lot of information for us to consider with our internal stakeholders.”
              Zonal customer

              Who should attend?

              Ops Managers, Exec and Development Chefs, Stock Auditors, Operations Managers, General Managers, Finance Managers, IT and systems managers – in fact, anyone with responsibility for optimising profitability.

              Get in touch

              Chat with our sales team to learn about how Zonal products could benefit you.

                Menu management product demonstration

                This is the Menu Management webinar banner
                At Zonal, we understand the challenges of managing your menus and recipes database. From the inability to create comprehensive menus in one place, to lack of visibility of allergen information in each dish, there are many ways it can go wrong.

                That’s why we have introduced our new Menu Management solution, helping you to streamline the way you build recipes, design and manage your food and drink menus.

                We will be running a series of online demonstrations, designed to give you an overview of the solution, the webinar will allow you to learn more about:

                • How to produce creative, comprehensive and accurately costed menus.
                • How to store, manipulate and utilise critical information including ingredients, allergens, prices, recipes and supplier details.
                • FAQs – your opportunity to ask us any questions about our Menu Management solution.

                The demonstration is available on demand and you can register your interest here:

                Get in touch

                Chat with our sales team to learn about how Zonal products could benefit you.

                  How to improve customer experience and increase revenue with an order and pay mobile app

                  Mobile technology is unavoidable for the industry, quite simply because it’s indispensable to your customers.

                  We now live in a mobile-first world, where almost half of consumers (46%) say they couldn’t live without their phone, while 59% of smartphone users expect mobile-friendly websites.

                  Mobile payment apps in particular are a huge growth area as the public become accustomed to doing things on the go. In the age of instant access, convenience, immediate connectivity and customer experience, hospitality businesses need to stay on the ball or risk losing out.

                  Join our webinar to find out more about Zonal’s Order & Pay solution and hear first-hand from David Gough – Operations Director of Fuller’s upcoming pizza brand, The Stable about how they enhanced their customer experience and generated more revenue through a mobile payment app.


                  • David Charlton, Commercial Director, Zonal Marketing Technologies
                  • David Gough, Operations Director, The Stable

                  When: Tuesday, April 30, 2019

                  Time: 2.00pm – 3.00pm

                  Register here.

                  Get in touch

                  Chat with our sales team to learn about how Zonal products could benefit you.

                    How to develop a Click & Collect sales channel

                    Today’s diners demand choice and convenience. It’s one of the main reasons why the home delivery market is expanding so rapidly. And it also explains why there’s a growing trend for Click and Collect, where customers order online and pick up their food from a nearby venue.

                    But Click and Collect can create problems for operators. Online orders can flood venues at busy times, putting the kitchen under pressure and potentially leaving customers waiting. A lack of integration also means that online orders need rekeying into the system. And if stock has run out then the venue needs to contact the customer and ask them to reorder.

                    Watch our online webinar to find out how PizzaExpress successfully deployed Click & Collect across the business, as well as how to develop your own Click & Collect sales channel to drive additional revenue.


                    • David Charlton, Commercial Director, Zonal Marketing Technologies
                    • Matt Broom, Customer Solutions Manager, PizzaExpress

                    Get in touch

                    Chat with our sales team to learn about how Zonal products could benefit you.