Consumers and hospitality: What 2025 habits reveal about the year ahead

Discover the key 2025 trends shaping 2026 in this in-depth review

In this review of our 2025 consumer research series, we explore the top factors influencing guest behaviour amidst the cost-of-living crisis, as well as the opportunities and challenges these present for hospitality businesses.

From a shift in consumer preference towards earlier bookings, exploring why 6:12pm is the new 8pm, to the appeal of elevated experiences that go beyond standard hospitality, views on the sector’s role in the social life of Britain, and demand for new service styles in pubs; this report explores how convenience, experience, and connection are driving consumer behaviour.

Discover all of this, and more, with insights from 5,000 GB consumers.

What's in the report?

Key findings from our 2025 consumer research series
The shift in consumers’ preferred booking times – and why they’re going out earlier
Demand for elevated experiences in hospitality
The new ways guests are engaging with pubs