Toggle: 'The Hospitality Commerce Platform'

Sell gift cards, pre-paid experiences, retail, merch, pay it forward and tickets, on your very own branded webstore, with Toggle.


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After a long and successful long-term partnership with more than 100 shared customers, Zonal acquired Airship and Toggle in 2022, giving operators new ways to grow profits and provide consumers with a smoother, more connected customer journey.

Key features

Physical gift cards

We fulfil physical cards, from design and print right through to distributing the cards to customers for you (meaning you never even have to touch the thing). Toggle’s card migration means you can quickly and easily transfer over all your existing cards from your current gifting provider.

Fully licensed fulfilment centre

We’ll store, pick, pack and send your retail items for you. (including cans, bottles and kegs of the good stuff)

Create promotions

Create a variety of campaigns that will help drive sales with three core functions; added value, discounts and free-of-charge cards – perfect for offering prizes or giveaways, for example!

Create your own webshop

Set up a mobile-optimised, online shop that allows you to put your brand stamp on your product and promotional offerings. Just add your products and away you go.

40+ integrations

Thanks to Toggle integrating with over 40 hospitality technology providers, we will slot right into your tech ecosystem, so that you can begin selling and redeeming gift cards hassle-free, straightaway.


Your dashboard is your control panel, which allows you to track just how well your campaigns are taking flight.

Hospitality experiences

Experiences can be easily set up on your Toggle shop, pushed out via your channels, and then redeemed in location via your POS or App.

Toggle Tickets

Set up, sell and manage events with Toggle Tickets from you branded webstore.

What our customers say

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“The fact that we could also integrate [our CRM] easily with Toggle as our gift card solution was also a win for us. There is also a great collaborative community surrounding the products to inspire and support.”
Caroline Williams, Pub Marketing Manager at Shepherd Neame Brewery
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“We looked at a number of CRM and Voucher partners but what we loved about Airship and Toggle is their focus on the hospitality industry. They get it. They love it. They feel like true partners that we can grow with.”
Lyndsay Anderson, Marketing Director at Dirty Bones
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“Throughout the process – from planning to third-party integrations and launch – the team at Toggle have shared dedication, expertise and flexible product developments alongside a valuable understanding of our industry.”
Stephanie Lloyd, Sales & Marketing Director at New World Trading Company

A service built alongside operators, to do the heavy lifting for you.

As a hospitality dedicated e-commerce platform, Toggle provides you with the opportunity to drive revenue as well as engage with customers in the venue and even helps you bring your brand into their home.

Through the use of a transactional, branded webstore you can easily sell physical and digital gift cards, experiences (such as cocktail making masterclasses or a pizza night for one), retail products and tickets. Toggle fulfils everything, from design, right through to distribution, meaning less work for you and more sales for the business.

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100% Hospitality focused

Toggle only works with hospitality brands, meaning not only do we know a fair bit about supporting operators in our sector, but it also means every single new feature, upgrade or development is made specifically for a business like yours.

Save time

Toggle will handle the printing, storage, packing and dispatch of your products, to get you selling online and in-venue quickly, meaning you can focus your time and energy on other operations.

If you want something easier and quicker, Toggle’s functionally allows us to set up vouchers to be printed on demand, all you need to do is pick a style.

Fully integrated with Zonal’s EPoS system and Airship CRM for easy redemption and reconciliation

Toggle is fully integrated with Zonal’s EPoS and wider tech eco-system as well as a huge number of additional tech providers, in order to ensure seamless customer journeys and ease of operation.

Gift card redemption is automatically managed at the POS, which means there’s no special training or instructions necessary for your staff. Simple visual prompts will tell your staff what to do when taking payment via gift cards. It’s easy for your customers and easy for your staff.

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Easy-to-use, customisable webshop

Everything on your webshop is under your control. Adapt, create and promote as often as you like from the dashboard and if you want to get more adventurous with your offering, our webshops have full flexibility, functionality and features that will to support you.

For example, you can restrict redemption to specific ranges of dates, to help drive sales during a certain season or limit the availability of the promotional card. You can also create promo codes of bundle items together as well as create small bundles for a lovely gift for someone.

New customers, additional revenue streams, boost the bottom line.

Gift cards can help you drive customer loyalty, as well as introduce your brand to new audiences. A gift card recipient will almost certainly visit your store at least once, which creates an opportunity to convert them into a repeat customer, improves traffic to your online shop, and increases repeat sales when you market to them in the future.

We also have found that customers that you can attract in with your gift cards and experiences offering actually end up buying more than the value that card offers, resulting in more sales and therefore, more revenue.

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Why Zonal is the best partner for your success

We've been providing hospitality technology with unbeatable UK customer support for over 40 years

No other provider has the wealth of industry knowledge and experience we’ve gained since 1979 in the hospitality sector. No other tech partner has a system that’s as powerful, flexible and customisable. And no other provider can make it easier for you to do what you do best: deliver great customer experiences and run profitable venues. Our award-winning UK-based training, project management and account management teams will support you every step of the way, and our dedicated support centre based in Edinburgh is available 8am-12am, 7 days a week, 365 days a year.

Learn more about Zonal >>

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Zonal's complete hospitality tech stack

Our full range of connected hospitality technologies includes EPoS, inventory and order, reservations, table management, kitchen management, mobile/web order and pay apps, click and collect, property management, loyalty schemes, gift cards, business intelligence and over 100 integrations with 3rd party providers. Our solutions are all fully integrated with our EPoS, so spend data, visit frequency and stock availability is shared seamlessly between systems. The valuable insight this provides enables you to keep tight control over cash flow, make significant operational efficiencies and deliver a first-class customer experience.

View our full range of connected solutions >>

Resources for hospitality marketers

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12 Questions to ask when evaluating reservation systems for your hospitality business

What to consider when you’re evaluating a new online booking and table management solution – and the key questions your provider must answer.
Read blog
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The future of bookings & how to drive sales

In this latest bitesize webinar Olivia FitzGerald and Amber Staynings explore how consumer booking behaviour has changed and how social media now plays a vital role in generating bookings, the importance of creating a frictionless experience for customers, and tips for operators on how to capitalise on current consumer trends to drive sales.
Watch now
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Ultimate guide to eliminating no-shows

Discover how to combat no-shows in your venue, as well as key insights from our recent research with CGA into the scale and causes of no-shows within hospitality.
Download guide

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.