Airship: The Hospitality CRM

Centralise your data, send tailored emails and drive visit frequency.

Airship is a data-driven hospitality CRM that allows you to send out email & SMS marketing, manage your wide range of data collected from multiple customer touch points, build profiles, segment of your guests and deliver targeted, automated campaigns that drive revenue.


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After a long and successful long-term partnership with more than 100 shared customers, Zonal acquired Airship and Toggle in 2022, giving operators new ways to grow profits and provide consumers with a smoother, more connected customer journey.

Key Airship hospitality CRM features

Reporting dashboard

Insightful reports across every aspect of your data: get the facts and figures that you and your team need, at the click of a button

Automated journeys

Personalised, contextual emails and SMS comms sent to your guests, in order to make every customer feel individually valued


Email and SMS services that you can use to engage with your customers across various mediums

55+ integrations

Our hospitality CRM integrates with 55+ tech providers, so that we can collect valuable data for all your customer engagement

Build customer profiles and segments

Combine data from a wide range of sources and build a 360 degree view of your guests. Then, create audience segments of customers who share the same characteristics and behaviours (so you can use the segments to create bespoke and automated customer journeys.)

Email builder

A simple drag and drop tool that allows for personalised content, alongside a full image library, HTML compatibility, editing tools, an AI image generator and so much more

Proof of presence (PoP)

Find out how often, where and when your guests have visited, know what makes your guests tick and build automated visit triggers

What our customers say about Airship Hospitality CRM

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“Airship has transformed our marketing strategy. We can understand our customer more, and convert our emails into visits. Using targeted emails based on Airships PoP has allowed us to not only increase our SPH but has also allowed us to drive reactive sales and bums on seats!”
Tom Patrick, Marketing Director at Provenance Inns
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“When picking a new hospitality CRM system, I instantly gravitated towards Airship as their integrations are great and their Proof of Presence tool is incredible. I can’t wait to really start utilising its features to support our digital innovation plans.”
Sophie Evans, Head of Marketing at London Cocktail Club
The OHH Pub Company Logo
“Working with Airship to date has been a real eye opener to the world of Data. This is just the start of an exciting journey with an industry leader.”
Mark Warburton, Managing Director of OHH Pubs

A hospitality CRM built to do the heavy lifting for you

Airship’s powerful, all-encompassing data-driven CRM platform will provide the backbone of your digital marketing efforts, helping you to get people to visit your venue more often, and spending more when they do. By getting to know more about your guests, Airship’s CRM and email marketing platform will help you to stay connected to your customers, driving engagement, loyalty and revenue through data.

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Hospitality-focused CRM

Airship only integrates and works with hospitality brands, which means every single new feature, upgrade or development has been made for you

Automated, tailored marketing with ease

Get instant ROI by using Airship to personalise and automate communications with your customers. Our feature-rich email builder to foster relationships with existing customers, incentivise repeat business and trigger feedback.

Full integration with Zonal

Airship’s hospitality CRM system is fully integrated with Zonal’s EPoS and wider tech ecosystem, enabling you to combine spend and visit data, so you can understand your customers’ buying habits better than ever before, tailor your marketing approach to drive increased revenue, and provide a more customised guest journey.

Simple onboarding process

Our onboarding process is designed to get you up and running and self-sufficient on the platform quickly, so you can start extracting more value and revenue from your database from the get-go. Airship’s in-built Academy resources provide how-to guides and top tips to help you get the most out the platform.

Budget-proof pricing

Airship offers honest, upfront pricing with a fixed cost per location, designed to help support your growth as a business, especially in tough times. The set, fully transparent pricing plan will help you keep track of your overheads, ensuring you never get a nasty surprise at the end of the month.

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Why Zonal is the best partner for your success

We've been providing hospitality technology with unbeatable UK customer support for over 40 years

No other provider has the wealth of industry knowledge and experience we’ve gained since 1979 in the hospitality sector. No other tech partner has a system that’s as powerful, flexible and customisable. And no other provider can make it easier for you to do what you do best: deliver great customer experiences and run profitable venues. Our award-winning UK-based training, project management and account management teams will support you every step of the way, and our dedicated support centre based in Edinburgh is available 8am-12am, 7 days a week, 365 days a year.

Learn more about Zonal >>

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Zonal's complete hospitality tech stack

Our full range of connected hospitality technologies includes EPoS, inventory and order, reservations, table management, kitchen management, mobile/web order and pay apps, click and collect, property management, loyalty schemes, gift cards, business intelligence and over 100 integrations with 3rd party providers. Our solutions are all fully integrated with our EPoS, so spend data, visit frequency and stock availability is shared seamlessly between systems. The valuable insight this provides enables you to keep tight control over cash flow, make significant operational efficiencies and deliver a first-class customer experience.

View our full range of connected solutions >>

Get in touch

Contact our sales team to discover how Zonal products can help improve your bottom line