Zonal’s Loyalty solution is a feature-rich, web-based platform that enables you to build, run, and monitor the effectiveness of bespoke loyalty programmes to reward your most loyal customers.
Zonal’s Loyalty solution will help you to nurture and develop a loyal base of customers, driving footfall, improving guest experiences, and ultimately increasing revenue.
Product benefit
Once you’ve set up your loyalty programmes they effectively run themselves, meaning outside of occasional changes you can leave your programmes to run without taking up any of your team’s time.
Once you’ve set up your loyalty programmes they effectively run themselves, meaning outside of occasional changes you can leave your programmes to run without taking up any of your team’s time.
Product benefit
Zonal’s Loyalty platform helps you to increase customer retention and drive sales by incentivising and rewarding customers to return again and again.
Zonal’s Loyalty platform helps you to increase customer retention and drive sales by incentivising and rewarding customers to return again and again.
Product benefit
Gain greater insight by tracking your customers’ visit frequency, spend, and other valuable data to inform your marketing activity and build a more detailed customer database.
Gain greater insight by tracking your customers’ visit frequency, spend, and other valuable data to inform your marketing activity and build a more detailed customer database.
Product benefit
Our Loyalty platform is designed to fit into any hospitality business, enabling you to build your own rules that are tailored to your business’s needs, and deploy your programmes to best suit your customers’ demands, whether it’s physical cards or a digital platform.
Our Loyalty platform is designed to fit into any hospitality business, enabling you to build your own rules that are tailored to your business’s needs, and deploy your programmes to best suit your customers’ demands, whether it’s physical cards or a digital platform.
Product benefit
Full integration with Zonal’s EPoS and wider suite of hospitality technology means data from your loyalty programmes can easily be combined with other customer data collected from across your business to inform and increase the effectiveness of your marketing activity.
Full integration with Zonal’s EPoS and wider suite of hospitality technology means data from your loyalty programmes can easily be combined with other customer data collected from across your business to inform and increase the effectiveness of your marketing activity.
Full of powerful features and functionality, our Loyalty software will enable you to drive revenue, boost engagement, and increase retention.
Run multiple programmes
Build and run different loyalty programmes simultaneously across different sites or brands with variable criteria.
Flexible format
Issue physical loyalty cards, QR codes, barcodes or even build your own branded loyalty app.
Fully customisable
Our white-labelled mobile app and customisable physical cards enable you to create end-to-end branded experiences.
Configure rules
Build your own points-based, percentage discount, money off or one-off rewards, tailored to customer preferences.
Tier functionality
Set up multiple loyalty tiers with different rewards and promotions to drive engagement.
Integrated redemption
Integration with your other Zonal technology facilitates automatic redemption and balance checking at any point-of-sale.
Loyalty website widget
Implement a widget on your own website, enabling customers to check their balance and rewards.
Reporting dashboard
Zonal’s Loyalty platform features full reporting on your loyalty programmes’ performance, helping you optimise further.
“Loyalty was a key part of our brief and we were impressed by Zonal’s cost-effective but impressive loyalty package.”Learn more
“We have become much more productive as a result and saved an absolute fortune. Investing in Zonal’s loyalty solution has paid for itself already and we will save twice the investment cost each year from now on.”Learn more
What is loyalty software for hospitality?
Loyalty software for hospitality allows operators to build, deploy, and manage reward schemes to drive customer retention and boost brand loyalty.
What is a hospitality loyalty scheme?
Loyalty schemes in hospitality can vary between brands. They can be digital-based, or utilise physical cards, and can include approaches such as points-based reward schemes, membership programmes, personalised offers, subscriptions, and more. For more information on hospitality loyalty schemes, check out our most recent GO Technology consumer research report: Brand loyalty in hospitality.
How does a loyalty platform help improve customer retention?
Loyalty schemes, if implemented effectively, can improve customer retention by providing an incentive for customers to return to your business over choosing a competitor, as well as enhancing the value of your offering for these loyal customers.
Research
GO Technology: Consumers and hospitality: 2024 in review
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Beyond Discounts: Three Strategies to Enhance Customer Loyalty
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Tipping bill: What does the new law mean for your hotel?
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Research
GO Technology: The truth behind no-shows
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How to manage your pre-orders during the festive season
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What other businesses can teach hospitality about customer loyalty
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The Impact of the Climate Crisis on Your Hospitality Business: Why Carbon Accounting & Climate Action Matters Today