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Resources

Tap into our expertise

Explore our selection of blogs, case studies, research reports and more.

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research

GO Technology: Why 6:12pm is the new 8pm

Exclusive research into consumer and operator sentiment towards the UK pub accommodation sector, produced in partnership with CGA by NIQ, Stay In a Pub, and VisitEngland.

research

Pub Accommodation Review 2025

Exclusive research into consumer and operator sentiment towards the UK pub accommodation sector, produced in partnership with CGA by NIQ, Stay In a Pub, and VisitEngland.

research

GO Technology: Hotels and consumers – Guest expectations and how to meet them

This report, produced in partnership with CGA by NIQ, surveyed over 3,000 British consumers to provide a deep dive into what it is guests are looking for when booking a stay in a hotel.

research

GO Technology: Consumers and hospitality: 2024 in review

Discover the key industry issues identified in our consumer research series this year in this in-depth 2024 review.

research

GO Technology: Brand loyalty in hospitality

How likely are consumers to switch brands? What types of loyalty schemes keep them engaged, and how do customers want to hear from hospitality brands? Discover the answers from 5,000 hospitality consumers.

research

GO Technology: Fixing people’s hospitality bugbears

Discover why consumers choose to go out to pubs, bars and restaurants over staying in; why hospitality matters to them; and what keeps them coming back for more.

research

GO Technology: The value of hospitality – Exploring consumer insights and perceptions

Discover why consumers choose to go out to pubs, bars and restaurants over staying in; why hospitality matters to them; and what keeps them coming back for more.

research

Influence, loyalty and technology: Key guest trends from 2023

Discover the highlights from our 2023 GO Technology consumer research series, from what influences guests’ decision-making, to what makes guests more or less loyal, and current consumer attitudes towards technology in the customer journey.

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Make an enquiry

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

Get in touch

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

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Make an enquiry

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

Make an enquiry

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.