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Research
GO Technology: The social value of hospitality
The social value of hospitality
Exclusive research from Zonal and CGA by NIQ, in partnership with UKHospitality, reveals the important role hospitality plays in local communities, and the public's call for greater support from the Government.
Hospitality plays a central role in consumers’ social lives, as well as in their local communities – providing valuable employment opportunities, vibrancy, and a vital space to socialise with friends and family.
With hospitality venues making up two thirds of consumers’ favourite local venues, our sector sits at the heart of the high street. But why does hospitality matter so much to consumers? Which venue types are most likely to be a guest’s favourite? How does hospitality engagement differ by age and location? And do consumers think hospitality needs greater support from the Government?
Discover all of this, and more, in this exclusive research produced in partnership with CGA by NIQ and UKHospitality, featuring insights from over 5,000 British hospitality consumers.
What's in the report?
- Why hospitality matters to consumers
- The top factors that make a venue feel special to guests
- Consumers’ favourite high street venue types
- The difference in engagement and perception by age and urbanicity
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