Technology to help give guests a holiday to remember
Over the past year there has been a huge leap in consumer adoption of technology at every part of the guest journey to facilitate contactless and safer experiences. But the benefits of hospitality technology across your holiday park extend far beyond ensuring your guests are safe. Technology can help you engage and understand your guests better, drive more satisfaction, streamline operations and increase profits.
So with the majority of British holidaymakers keen on taking a staycation this year, UK holiday parks embracing technology will be in the best position to rebuild in 2021, capitalise on the tourism boom and thrive in the future.
With Zonal’s range of integrated technology solutions for holiday parks, you’re able to capture data throughout your guests’ entire stay, helping you to understand them better than ever before and enabling you to deliver the best possible customer experience. Furthermore, our core operations tech such as EPoS, kitchen management systems, online booking systems for tables or leisure activities and more, are all integrated, giving you greater efficiencies, control and insight into every aspect of your business.
Delivering control, efficiencies and customer service excellence across your holiday park
Zonal’s EPoS is the beating heart of your park’s tech stack, sharing data and bringing everything together. It connects the dots between your front and back-of-house, delivering you complete operational control. It can help increase speed of service, reduce wastage, improve stock control, get vital business insights, increase loyalty, and achieve all kinds of operational efficiencies. It delivers all the tools you need to manage your business successfully and efficiently.
Manage wastage and allergen data
Deploying a fully integrated purchase to pay and menu management system means that decisions are based on data and food and drink suppliers are streamlined across your estate to unify pricing and optimise profit. As new allergen legislation has come in over recent years, it has become important to be able to track volumes of what is being bought and from where.
Booking onsite activities
Whether it’s a game of tennis, or a yoga class, our integrated activity booking engine, makes it easy for guests to pre-book onsite activities.
Online table bookings
Giving your guests the ability to book a table at their favourite onsite restaurant gives them the convenience they expect and enables you to plan efficiently for every service. The Zonal booking system shares real-time data with the POS, updating table availability as soon as a bill is paid, allowing potential customers to book immediately.
Optimise your food and beverage revenue by making it easy for your guests and residents to order with the click of a button. Zonal’s online ordering system is a safe, secure and contactless way for your guests and residents to order and pay for food and drink via their mobile device. Guests can take advantage of your tasty food and drink options through Order & Pay, Click and Collect and Delivery. As items are ordered, either front of house or through our digital ordering system stock levels are updated in real time, helping you reduce wastage and inevitably control costs.
Increase guest loyalty and revenue
Investing in an integrated digital loyalty solution will reap many benefits, not least because loyalty members will be visible to staff at every point of the guest journey. A major advantage of the shift to digital for holiday park operators is the valuable insights that can be gained from harvesting guest data. Visit frequency, guest preferences and spend can all be collected and collated, so you can send tailored deals and rewards to each customer, driving more engagement and sales.
What our clients say
“Zonal has worked hard to understand our business model and develop its products to match our needs. As a result, we’re effectively running our multi-million-pound retail business on the back of Zonal’s technology.”
“Zonal works for our business because of its ongoing investment in evolving its solutions and continual commitment to embrace modern technology to help companies like Haulfryn operate more efficiently and harness new revenue streams.”
“Having a way for our customers to sit on their sun loungers and order their food and drinks is a huge game changer for us.”
Customer Journey Mapping Checklist
So, grab a pen and paper and have a look at our 5-step checklist below.