125 Data & Insights

125 Insights is an AI-powered guest insight platform built for multi-site hospitality operators. By combining guest feedback, social reviews and operational data into one dashboard, it delivers actionable insights that help businesses improve guest experience, reputation and commercial performance.

About 125 Data & Insights

125 Insights helps hospitality operators turn guest feedback into meaningful action. Our AI-powered platform captures every guest voice and combines data from smart surveys, online reviews and social channels into a single, easy-to-use dashboard. This enables operators to identify trends, improve performance and make smarter decisions in real time.
Built specifically for the hospitality industry, 125 Insights provides a complete guest experience toolkit, helping businesses understand customer sentiment, manage reputation, resolve issues quickly and measure performance across their entire estate. The platform empowers teams at every level with the insights they need to deliver exceptional guest experiences and drive growth.

All Feedback in One Place

Combine survey responses, Google reviews, TripAdvisor reviews, social comments and direct guest feedback within a single dashboard.

Real-Time Reputation Management

Monitor, respond to and manage online reviews and social interactions from one centralised platform.

AI-Powered Guest Insights

Transform thousands of pieces of guest feedback into clear trends, reports and actionable recommendations.

Built for Hospitality

Designed specifically for multi-site hospitality operators, providing operational, guest experience and employee insight tools.

125 Data & Insights by numbers

+27%
Increase in Google Reviews achieved by operators using the platform.
+19%
Return rate achieved for detractors through effective guest recovery processes.
85%
Average smart survey completion rate

Turn Guest Feedback into Action

125 Insights makes it easy to understand what guests really think. Through personalised smart surveys, social reputation monitoring, case management and advanced topic analysis, operators can quickly identify opportunities to enhance service, improve consistency and increase customer loyalty.
The platform delivers insights directly to the people who need them most, helping frontline teams and senior leaders make informed decisions that positively impact the guest experience.

Here's what 125 Data & Insight customer has to say

Get in touch

Contact our sales team to discover how Zonal products can help improve your bottom line