Tap into our expertise
Explore our selection of blogs, case studies, research reports and more.
Loyalty schemes in hospitality: What top CEOs think
Loyalty is currently a hot topic in the hospitality industry but there remains a lot of confusion. What do consumers mean when they say they are loyal to on-trade brands? Is it the same as for other retail brands? How can the sector create and maintain customer loyalty? Does it genuinely add value to the bottom line – or does it really just boil down to discounting? To answer these – and more – questions, we gathered eight of the industry’s top operators for a chat about all things loyalty.
4 Key lessons from our 2023 Pioneering Pub People Podcast series
Discover the key tech takeaways from our 2023 Pioneering Pub People Podcast series. From better utilising customer data to drive footfall, to real-time reporting and enhancing the customer journey, discover how some of 2023's top pub operators have utilised technology to deliver success in their pubs.
True loyalty lies in promises kept
In this guest blog, Rob Liddiard, Mission Group, discusses the findings from our recent GO Technology: The New Loyalty Landscape research report, exploring how hospitality brands can keep guests loyal by aligning every aspect of their brand's core offering to continually meet consumer demand.
Ask the Expert: Creating a successful hotel social media strategy
We sat down with Stewart Moss, Managing Director at High Level Software, part of the Zonal family, to explore how hoteliers can ensure they're capitalising on the opportunities social media brings, from engaging with your audience and responding to queries and feedback, to leveraging your social platforms as a revenue driving channel.
The key role of social media in the hotel booking journey
Social media serves as a pivotal tool for enhancing brand visibility and awareness and has evolved into an integral part of the hospitality industry’s marketing mix. Discover how hoteliers can more effectively leverage their social media presence to increase direct bookings and drive revenue.