Introducing Macdonald Hotels & Resorts
The UK’s largest privately owned hotel group
First hotel opened in Aberdeenshire in 1990
Operates 36 premium hotels throughout the UK
Great service and a passion for delivering excellence when it comes to the perfect stay
Employs over 4,000 staff servicing in excess of 4,500 hotel rooms
“Zonal’s technology has gone a long way to helping our staff take more orders, while reducing mistakes and speeding up service.”Stuart Garrick, IT Director, Macdonald Hotels
The business challenge
Macdonald Hotels sought a new technology partner that could keep pace with the expanding hotel chain and connect their EPoS system with their other technology solutions.
Speed of service at busy times was impacting the customer experience
Staff had to write orders and run them into the kitchen manually
Increased risk of human error and missed orders
Minimal integration with its property management system (PMS)
“Zonal impressed from the outset with its full suite of technology solutions, real-time reporting and its capability to integrate with our property management system, OPERA.”Stuart Garrick, IT Director, Macdonald Hotels
The solution
Macdonald Hotels installed Zonal’s EPoS into their hotel bars and restaurants, and complemented this with Zonal’s iServe handheld ordering and payment solution.
- iServe allows staff to take orders and payments at the table
- Full EPoS integration with OPERA PMS
- Customers enjoy speedy, seamless service, even at peak times and during busy events such as Ascot
- Venues no longer need to employ ‘runners’ to take orders from outdoor spaces to the bar
“The difference is like night and day. Zonal’s technology offers no barrier to what we want to achieve.”Stuart Garrick, IT Director, Macdonald Hotels
Results
iServe has made a massive difference, with Macdonald’s Berystede Hotel in Ascot a perfect example. During race week – and on Ladies Day in particular – the bar is the place to be seen. Thanks to Zonal’s EPoS-integrated handheld solution, customers benefit from the quickest possible service, allowing them to make the most of their day at the races!
0Orders being manually input
100%EPoS integration for operational efficiency
100%Integration with OPERA PMS to deliver reporting insights
“Ascot is our busiest time of year at Berystede. Thanks to Zonal technology we are delivering a ‘thoroughbred’ service that lives up to the Ascot experience!”Stuart Garrick, IT Director, Macdonald Hotels
