New World Trading receives ``amazing guest feedback`` with innovative mobile experience

Introducing The New World Trading Company

26 unique award-winning venues across the UK

Brands include The Botanist, The Florist and The Canal House

Serving hand-crafted cocktails, award-winning cuisine and live music

Named one of the fastest growing businesses in the UK

Listed in The Times’ best 100 companies to work for

“When it came to developing and looking at what else we could do for our guests, we started looking at a few different apps. The EPoS integration and the fact that we’ve got all that data in one place, was the most valuable.”
Kat Vickery, Systems Manager, The New World Trading Company

The business challenge

The New World Trading Company wanted to engage, delight and reward loyal guests, enhancing their experiences in-venue, so they created the My New World concept. As keen innovators and explorers, the team at New World were looking to develop an engaging mobile app that incorporated a range of functionality including loyalty, order and pay and gift cards among many others.

Integration to the EPoS and central access to data was essential

Needed a solution that could cope with a comprehensive and multi-faceted loyalty programme, as well as user-friendly order and pay functionality

Needed a provider who would be able to deliver a superior mobile user experience

The solution

After researching the market for solutions that would further enhance the guest experience, The New World Trading Company selected Zonal to deliver their technology vision.

This included a mobile app incorporating Order and Pay and Loyalty – both integrated with their existing Zonal EPoS software.

  • Engaging, bespoke and multi-purpose mobile app
  • Site-specific information, menus and more in real-time via the app
  • Contactless Order and Pay functionality integrated with EPoS
  • Loyalty reward collection and redemption
  • Best-in-class technology providing robust, real-time management information across the entire estate

“At the touch of a button I can get guest information and details about their previous spending habits, their current spending habits. We can target rum drinkers, gin drinkers and target them with something that is a specific reward to them.”
Kat Vickery, Systems Manager, The New World Trading Company

Results

Feedback from guests has been amazing
The relationship with loyal guests has been extended digitally beyond their visit
Events can be promoted in real-time via the app
A seamless, contactless order and pay experience in-venue
Robust data and insights enable management to continually enhance and improve the overall customer experience
“It saves the queues on the bar. It saves the stress on the bar and it’s a better working environment.”
Stephanie Lloyd, Sales & Marketing Director, New World Trading Company

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