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Resources

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webinars & podcasts

Watch: People Make The Experience: How Your Staff Drive Customer Loyalty

What is great service in 2025? In the final episode of our four-part Loyalty Series, the Tech on Toast podcast, powered by Zonal, unpacks why hospitality is still (and always will be) a people business and how that truth fuels loyalty.

webinars & podcasts

Watch: It Should Feel Like Magic, Not Marketing: Personalisation, Loyalty & Data in Hospitality

In the third episode, host Chris Fletcher, Founder at Tech on Toast, and Gillian Nicholson, Sales Director at Zonal, are joined by Tom James, Managing Director at Bill’s Restaurants, and Dan Brookman, CEO of Airship & Toggle, to talk through all things personalisation and data.

webinars & podcasts

Watch: Loyalty That Lasts: Growing with Guests, Not Just Points

In this episode of Tech on Toast, we explore how customer loyalty has transformed. It’s no longer about collecting stamps for a free coffee, it’s about personalisation, meaningful value, and a sense of belonging. So, what does that really mean for pubs, hotels, and restaurants today?

webinars & podcasts

Watch: What Diners Want: The New Rules of Loyalty in Hospitality

In this episode of a special series of the Tech on Toast Podcast, we dig into one of hospitality’s most overused — and misunderstood — buzzwords: loyalty.

blog

How hospitality businesses can create ‘Superfans’

Discover how Zonal partner 125 Data & Insights helps operators turn customer feedback into loyalty. Olivia Fitzgerald shares strategies for creating superfans, personalising engagement, and simplifying loyalty programmes.

blog

How loyalty can help tackle no shows

No-shows cost the UK hospitality sector £17.6 billion annually, disrupting operations and draining resources. Discover how building customer loyalty can reduce no-shows, improve efficiency and protect your bottom line.

research

GO Technology: More Than a Meal

With the rising cost of living and tighter budgets, many people are cutting back on how often they eat and drink out and instead choosing to treat themselves with more special, memorable experiences. From tasting menus, bottomless brunches and interactive activities, discover how you can encourage guests to book, spend and return by offering more than a meal

blog

The power of personalised communication in driving loyalty

In this article, Dan Brookman, founder and CEO of customer data management and broadcast platform Airship, shares his top three considerations for operators looking to drive customer retention.

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