Research: Consumers keen to take their hospitality tech journey to the next level
What’s next for technology in hospitality? COVID-19 has fundamentally transformed the relationship both consumers and hospitality operators have with technology. Our latest GO Technology research with CGA looks at how consumers’ use of digital solutions has evolved in the COVID era and which innovations are coming down the line in 2021.
Since summer 2020, three-quarters (76%) of consumers have pre-booked to eat or drink out in a hospitality venue and 45% are now ordering food and/or drinks on mobile devices when eating out – a trend which younger consumers are keen to continue. In fact, over half (56%) of 18- to 24-year-olds would prefer to order online even after the country has been safely vaccinated.
According to the report nearly a quarter of consumers have now ordered from platforms like Deliveroo and Just Eat more often than usual— double the number who said the same in April 2020 during the first lockdown.
About the data
This report is based on figures from Zonal and CGA’s GO Technology survey, a sample of 3,000 nationally representative British consumers. All figures are taken from the Jan 2021 edition of the survey.