The Restaurant Group boosts revenue with click and collect

Introducing The Restaurant Group

Operates more than 650 restaurants and pubs across the UK

Major brands including Frankie and Benny’s, Chiquito, and Garfunkel’s

Operates a concessions business which trades in more than 70 outlets across 30 brands

Multiple award winners for innovation

The business challenge

The Restaurant Group wanted to give their customers choice and convenience through an integrated click and collect solution that did not put extra burden on venues.

“EPoS integration is the key to click and collect success. It means we can manage the flow of orders we receive, and seamlessly process each with the minimum of fuss.”
Nick Shelmerdine, Director of Operational Excellence, The Restaurant Group
This is Zonal's click and collect solution

The solution

Zonal worked with The Restaurant Group’s internal web team to develop a unique, fully EPoS-integrated click and collect solution with a bespoke user interface and user journey.

  • Menus are updated in real-time; reducing risk of disappointing customers if dishes are unavailable
  • Venues can limit the amount of orders they accept at any given time, easing the strain on kitchen staff
  • Future orders are stored in the system and only processed when it’s time for food to be prepared
  • EPoS integration means no rekeying is needed

“Customer convenience is a crucial component of our click and collect service. Diners can securely order and pay for the food they want, when they want it, without putting any additional strain on our kitchen staff.”
Nick Shelmerdine, Director of Operational Excellence, The Restaurant Group

Results

Click and collect has proved immensely popular with customers, and The Restaurant Group has since launched Click and Collect for sister brand Coast to Coast.

Now launched across 97 Chiquito and more than 200 Frankie and Benny’s sites
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Operators control how many orders are taken during certain times
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Real-time, site-level menu pricing and availability

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