Whitepaper: Why data matters to small hospitality businesses

Discover the importance of data for hospitality businesses, and how it can be used to improve the customer journey and build loyalty

Data is an incredibly valuable tool for hospitality businesses. It can be used to improve any and every aspect of your business – grow margins, cut waste, streamline processes, acquire new customers, improve customer service and much, much more.

Nowhere, however, is data more valuable than when it comes to your customer journey. Data allows you to better understand your guests, helping you to remove their pain points, personalise their journey and create a more relevant experience which ultimately increases the likelihood they will become a loyal customer that returns again and again.

In this whitepaper, we explore the value data can bring to smaller hospitality businesses and how data can be used throughout the customer journey to improve experiences that keep guests coming back for more.

What's in the whitepaper?

  • How to build a more detailed database of your customers
  • Tips on using data to improve your customer journey
  • The revenue-driving opportunities data can bring
  • How data can be used to encourage loyalty and repeat visits

Discover more useful content

webinar icon


Inside Intelligence: Navigating the world of data to help you scale

In this webinar, Jonathan Grant, Director of Technical Sales at Zonal and Susie Clark, Head of CRM at Ignite explore the importance of data and the ways in which data can be developed into key information which can ultimately benefit your customers and company through improving customer relationships and increasing revenue.
Watch now
research icon


GO Technology: The New Loyalty Landscape - How the cost-of-living crisis impacts hospitality

Discover how guest loyalty has changed as a result of the cost-of-living crisis, what builds loyalty amongst consumers, and the role of loyalty schemes in maintaining loyalty.
Download research
blog icon


Loyalty schemes in hospitality: What top CEOs think

Loyalty is currently a hot topic in the hospitality industry but there remains a lot of confusion. What do consumers mean when they say they are loyal to on-trade brands? Is it the same as for other retail brands? How can the sector create and maintain customer loyalty? Does it genuinely add value to the bottom line – or  does it really just boil down to discounting? To answer these – and more – questions, we gathered eight of the industry’s top operators for a chat about all things loyalty.
Read more