Tap into our expertise
Explore our selection of blogs, case studies, research reports and more.
Loyalty schemes in hospitality: What top CEOs think
Loyalty is currently a hot topic in the hospitality industry but there remains a lot of confusion. What do consumers mean when they say they are loyal to on-trade brands? Is it the same as for other retail brands? How can the sector create and maintain customer loyalty? Does it genuinely add value to the bottom line – or does it really just boil down to discounting? To answer these – and more – questions, we gathered eight of the industry’s top operators for a chat about all things loyalty.
4 Key lessons from our 2023 Pioneering Pub People Podcast series
Discover the key tech takeaways from our 2023 Pioneering Pub People Podcast series. From better utilising customer data to drive footfall, to real-time reporting and enhancing the customer journey, discover how some of 2023's top pub operators have utilised technology to deliver success in their pubs.
Influence, loyalty and technology: Key guest trends from 2023
Discover the highlights from our 2023 GO Technology consumer research series, from what influences guests’ decision-making, to what makes guests more or less loyal, and current consumer attitudes towards technology in the customer journey.
webinars & podcasts
How can hospitality businesses combat no-shows in 2023?
In this webinar, industry experts from Zonal, Mitchells & Butlers, and Bums on Seats, explore the current bookings landscape, the impact of consumer loyalty on no-shows, the importance of real-time booking availability, and share their advice on processes and procedures operators can start implementing today to start tackling no-shows in their business.
True loyalty lies in promises kept
In this guest blog, Rob Liddiard, Mission Group, discusses the findings from our recent GO Technology: The New Loyalty Landscape research report, exploring how hospitality brands can keep guests loyal by aligning every aspect of their brand's core offering to continually meet consumer demand.
Provenance Inns transforms guest experiences and operations with Zonal’s High Level PMS
Discover how Provenance Inns revolutionised guest experiences and operations across their nine distinctive venues with Zonal's High-Level PMS, including central pricing control, greater data management, and robust support.