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Explore our selection of blogs, case studies, research reports and more.

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blog

How important are effective comms in building customer relationships?

In this article, we explore the importance of, and how to effectively build, relationships with customers in hospitality, including the type of comms customers want to receive, how often, and how to get your communications right.

research

GO Technology: Why 6:12pm is the new 8pm

Exclusive research from Zonal and CGA by NIQ reveals a shift in consumer behaviour towards going out earlier when visiting pubs, bars, and restaurants, as well as the factors influencing this shift.

blog

How can smaller hospitality businesses make loyalty work?

In this article, we take a look at some hospitality operators who are seeing success by approaching loyalty a little differently, to provide advice to operators of smaller hospitality businesses on how they can approach loyalty in their own venues.

blog

How to nurture loyal customers

With an increasing number of loyalty schemes on the market, many with a broadly similar offer, how can your loyalty scheme stand out in a crowded market?

research

Pub Accommodation Review 2025

Exclusive research into consumer and operator sentiment towards the UK pub accommodation sector, produced in partnership with CGA by NIQ, Stay In a Pub, and VisitEngland.

blog

Loyalty in a cost-of-living crisis

What role can loyalty schemes play in retaining customers and driving repeat business amidst the cost-of-living crisis?

blog

The evolution of loyalty schemes in hospitality

In this article, we explore the types of loyalty schemes consumers want from hospitality in 2025, as well as the potential barriers to them signing up for loyalty schemes.

blog

Seamless stays and smooth operations: The impact of Zonal PMS on pub accommodation

In this blog, we explore how Zonal's PMS can help pub operators tap into the growing pubs with rooms market, streamlining operations, improving visibility, and delivering exceptional guest experiences from booking to checkout.

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Make an enquiry

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

Get in touch

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

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Make an enquiry

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

Make an enquiry

We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.