Today’s diners demand choice and convenience. It’s one of the main reasons why the home delivery market is expanding so rapidly. And it also explains why there’s a growing trend for Click and Collect, where customers order online and pick up their food from a nearby venue.
But Click and Collect can create problems for operators. Online orders can flood venues at busy times, putting the kitchen under pressure and potentially leaving customers waiting. A lack of integration also means that online orders need rekeying into the system. And if stock has run out then the venue needs to contact the customer and ask them to reorder.
Watch our online webinar to find out how PizzaExpress successfully deployed Click & Collect across the business, as well as how to develop your own Click & Collect sales channel to drive additional revenue.
- David Charlton, Commercial Director, Zonal Marketing Technologies
- Matt Broom, Customer Solutions Manager, PizzaExpress