Tap into our expertise
Explore our selection of blogs, case studies, research reports and more.
Loyalty schemes in hospitality: What top CEOs think
Loyalty is currently a hot topic in the hospitality industry but there remains a lot of confusion. What do consumers mean when they say they are loyal to on-trade brands? Is it the same as for other retail brands? How can the sector create and maintain customer loyalty? Does it genuinely add value to the bottom line – or does it really just boil down to discounting? To answer these – and more – questions, we gathered eight of the industry’s top operators for a chat about all things loyalty.
4 Key lessons from our 2023 Pioneering Pub People Podcast series
Discover the key tech takeaways from our 2023 Pioneering Pub People Podcast series. From better utilising customer data to drive footfall, to real-time reporting and enhancing the customer journey, discover how some of 2023's top pub operators have utilised technology to deliver success in their pubs.
The strangest reasons why people cancel pub, bar and restaurant bookings
In the world of hospitality, cancellations are an inevitable part of business – but it’s not always for the reasons you’d expect. Research from Zonal, has revealed 10 of the strangest reasons people provided for needing to cancel a reservation.
Influence, loyalty and technology: Key guest trends from 2023
Discover the highlights from our 2023 GO Technology consumer research series, from what influences guests’ decision-making, to what makes guests more or less loyal, and current consumer attitudes towards technology in the customer journey.