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Resources

Tap into our expertise

Explore our selection of blogs, case studies, research reports and more.

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research

Influence, loyalty and technology: Key guest trends from 2023

Discover the highlights from our 2023 GO Technology consumer research series, from what influences guests’ decision-making, to what makes guests more or less loyal, and current consumer attitudes towards technology in the customer journey.

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webinars & podcasts

In Conversation: Social media’s role in boosting direct bookings

In this episode of In Conversation, we explore the role of OTAs as part of the overall marketing mix for hotels, and how hoteliers can leverage their tools to drive additional revenue.

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case study

North Brewing Company overhauls front and back-of-house operations with Zonal’s tech stack

Discover how North Brewing transformed their front- and back-of-house operations, saving time and money, with Zonal's integrated hospitality technology.

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webinars & podcasts

How can hospitality businesses combat no-shows in 2023?

In this webinar, industry experts from Zonal, Mitchells & Butlers, and Bums on Seats, explore the current bookings landscape, the impact of consumer loyalty on no-shows, the importance of real-time booking availability, and share their advice on processes and procedures operators can start implementing today to start tackling no-shows in their business.

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blog

True loyalty lies in promises kept

In this guest blog, Rob Liddiard, Mission Group, discusses the findings from our recent GO Technology: The New Loyalty Landscape research report, exploring how hospitality brands can keep guests loyal by aligning every aspect of their brand's core offering to continually meet consumer demand.

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news

News: 2023 Christmas bookings up 41% compared to last year

Zonal’s latest figures show reservations for the month of December are already up by over 40% on 2022, and that bookings for Christmas Day itself are up a whopping 59%.

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case study

Provenance Inns transforms guest experiences and operations with Zonal’s High Level PMS

Discover how Provenance Inns revolutionised guest experiences and operations across their nine distinctive venues with Zonal's High-Level PMS, including central pricing control, greater data management, and robust support.

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blog

Ask the Expert: Creating a successful hotel social media strategy

We sat down with Stewart Moss, Managing Director at High Level Software, part of the Zonal family, to explore how hoteliers can ensure they're capitalising on the opportunities social media brings, from engaging with your audience and responding to queries and feedback, to leveraging your social platforms as a revenue driving channel.

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