The Hotelier's Guide to Increasing F&B Revenue

Discover how industry-specific technology can help hoteliers maximise their F&B offering and boost revenue

With 57% of consumers stating that an on-site restaurant or bar as a ‘must-have’ amenity when looking to book a stay in a hotel, F&B presents a significant opportunity for hoteliers to drive revenue and increase guest spend. But it’s not just about having F&B on-site, it’s also about delivering great experiences and high-quality food and drink.

In this guide, we explore how you can maximise the appeal of your hotel’s F&B offering and drive revenue, including making the most of the booking journey to increase upselling, catering to guests’ demands for speed and convenience, and leveraging social media as a method of driving footfall.

Download this guide to discover:

  • Current hotel hotel consumer trends
  • How hoteliers can put F&B on guests’ radar during the booking journey
  • The importance of room service and accommodating digital-savvy guests
  • How industry-specific hospitality technology can help hoteliers streamline operations and maximise F&B revenues

Discover more resources for hoteliers

blog icon


8 things to consider when choosing a hotel property management system (PMS)

To help you choose the right property management system (PMS) for your hotel, we’ve listed the top 8 features and bits of functionality you should look out for!
Read blog
insight icon


10 Ways to Successfully Manage and Promote your Hotel Restaurant

Zonal’s expert advice to help you increase visits and spend in your hotel restaurant, and why tech integration is so important.
Download Guide
research icon


GO Technology: The value of hospitality

Discover why consumers choose to go out to pubs, bars and restaurants over staying in; why hospitality matters to them; and what keeps them coming back for more.
Download research