Recent research from Zonal and CGA found that no-shows are now costing the hospitality industry £17.6bn in lost revenue per year, causing untold damage to venues throughout the UK.

Extended periods of closure for Britain’s beloved local pubs, bars and restaurants resulted in a revitalised appreciation for all that we have to offer in hospitality, however despite this renewed enthusiasm the issue of no-shows continues to plague venues.

Educating the public is an ongoing task for those of us working in hospitality, however there are a number of steps that can be taken to reduce the likelihood of unfulfilled bookings, and reduce the impact of those that do occur.

Download the Ultimate Guide to Eliminating No-shows to discover:

• Key insights from our recent research into the scale and causes of no-shows
• Steps you can take to eliminate no-shows in your venue, such as deposits and loyalty schemes
• Advice on how to implement these solutions to combat the issue