The latest figures from Zonal, in partnership with hospitality data and insights firm CGA by NIQ, confirm that 2023’s no-show rate has returned to post-lockdown levels, doubling from 6% in September 2022 to 12%, highlighting the need to keep this important issue top of mind.
The rise comes at a time when every cover is vital for survival, and every penny counts.
Educating consumers on the impact of no-shows to the businesses and brands they love will be an ongoing challenge, but there are steps operators can take to mitigate the impact. We’ve put together a helpful collection of free resources below to provide you with advice and guidance on actions you can take to start tackling no-shows in your business today.
Help us increase awareness of the impact of no-shows by spreading the word, and together we can drive a positive change, encouraging consumers to always #ShowUpForHospitality.
No-shows in hospitality double from 6% to 12% in 2023
“These latest insights show that no-shows are still very much an issue facing the industry and it is a costly one. It is important that we continue our efforts to educate customers on the impact that not honouring bookings has on the industry, as well as finding ways for businesses to help reduce the risk of these no-shows occurring.”
“This research is incredibly important in highlighting the impact no-shows are having on the hospitality sector, whilst customers might think missing a reservation is only a minor inconvenience for the venue and staff, the wider connotations need to be emphasised to customers so they appreciate the need to show up for hospitality, support the industry and the workers within it.”
“‘What we cannot do is control people and their decision making, however what we can control is the experience received by our guests and the loyalty they feel to our brand. Tactical tech set-up is of course fundamental and must be strategic to your trading patterns and occasions, however I can’t put a value on good old fashioned relationship building and the importance of human connection, its priceless.”