Bookings up 14% for Easter weekend as consumers defy the cost-of-living crisis to celebrate the first bank holiday of the year.
Our recent figures revealed new insight showing a 14% increase in bookings over the Easter bank holiday weekend compared with 2022.
Brunch proved a big winner this year, with bookings up 98% on 2022. While this still accounts for less than 1% of overall bookings, brunch presents an untapped Easter opportunity for hospitality businesses to drive sales and revenue next year.
Across the four-day period Easter Sunday lunch was the most popular booking among consumers, while Friday and Saturday saw the most dinner bookings. Easter Monday, despite having the fewest number of bookings across the four days, did have the highest increase in bookings (23%) compared to last year.
Overall, the insight reveals that dinner bookings were up 22% over the whole weekend, compared to last year, and lunch bookings rose by 43%.
Olivia FitzGerald, Chief Sales and Marketing Officer, Zonal said: “The rise in bookings for Easter weekend represents a move in the right direction for hospitality and introducing an Easter brunch next year could be a real opportunity for the trade. Operators can tap into the occasion next year by driving sales through advanced promotions, offers and up-selling.”