10 key questions about your online booking technology

In the Big Data age, it’s easy to see technology as a miracle solution for everything. And in one sense that’s true, as we know that putting the right platform in place can deliver measurable improvements.

Whether you want real-time table management linked to EPoS, a cloud-based diary system for instant updates that can be viewed by your whole team, or customer insights to nurture your diners into regular visitors, technology exists that can help.

But ‘technology’ is a broad term, and not all gizmos and gadgets will benefit your hospitality business. In fact, some can disrupt your operations and bite into your profits. With that in mind, here are 10 questions you need to ask about the technology you use.