GO Technology Consumer Research: Make it personal

Personalisation is much more than knowing your customers’ first names or birthdays, it also provides an opportunity to stand out from the crowd, establish trust, understand your guests better, and drive loyalty.

But as the world slowly gets back to normal after the past two years, it’s clear that consumer behaviour has changed in a fundamental way. As customers establish new habits in restaurants, pubs and bars, personalisation is fast becoming an expectation rather than a ‘nice to have’, with the desire to be treated as an individual rather than a number.

But what elements of the customer journey do they expect to be personalised? And how open are they to sharing their personal information?

In our latest exclusive consumer research report in collaboration with CGA we discovered what customers expect in terms of personalisation, how the approach to personalisation differs according to age and geography, and how to overcome barriers to personalisation.

Download the full report using the form on the right to discover our original findings.

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