Consumer research: priceless - the value of guest feedback

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Research show how brands can get greater value from guest feedback 

Consumers are used to giving feedback about their out-of-home experiences. A research study of 5,000 consumers, conducted by Zonal in partnership with CGA, highlights the importance of delivering consistently great experiences and maximising the value derived from feedback channels, be they traditional feedback programmes, review sites or social media. The research further identifies early adopters of brands as the demographic group most likely to provide and share their feedback.

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