Research: Consumers keen to take their hospitality tech journey to the next level
Our latest GO Technology research shows how consumers’ use of digital solutions has evolved in the COVID era and what’s next for technology in hospitality.
Research show how brands can get greater value from guest feedback
Consumers are used to giving feedback about their out-of-home experiences. A research study of 5,000 consumers, conducted by Zonal in partnership with CGA, highlights the importance of delivering consistently great experiences and maximising the value derived from feedback channels, be they traditional feedback programmes, review sites or social media. The research further identifies early adopters of brands as the demographic group most likely to provide and share their feedback.Download the report