HOW TO: Build a Successful Loyalty Programme

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Loyalty today is about so much more than waving a discount card. The smartest hospitality brands in our data-driven age are embracing technology and using customer insights to drive loyalty, increased visit frequency and spend. Zonal helps hundreds of customers to develop bespoke on-and offline loyalty programmes, mobile applications and more – all tightly integrated with EPoS for a seamless customer and operator experience.

Watch our online webinar, where you can learn:

  • The importance of loyalty programmes in customer retention
  • How to drive acquisition, retention and engagement post-visit with a Loyalty programme
  • The different types of loyalty programmes that you can run
  • How industry experts Bistrot Pierre rolled out their mobile app-based Loyalty scheme

Watch our 50-minute insightful webinar with Bistrot Pierre Director of Marketing- Arpita Anstey, and Digital Marketing Manager, Susie Clark, for top tips and advice on how to build a successful loyalty programme.


  • Arpita Anstey, Marketing Director, Bistrot Pierre
  • Susie Clark, Digital Marketing Manager, Bistrot Pierre
  • David Charlton, Commercial Director, Zonal Marketing Technologies

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.