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Research
GO Technology: AI and the Algorithm: How tech is shaping venue discovery
AI and the Algorithm: How tech is shaping venue discovery
Exclusive research from Zonal and NIQ reveals how AI is becoming a key tool in venue discovery, the information guests want from it most, and how Gen Z's use of it differs from older generations.
AI is becoming a genuine new frontier in how guests choose where to eat and drink. From searching for basic venue information, to the latest deals and discounts, one in five consumers already use AI tools like ChatGPT to plan a visit to a pub, bar or restaurant. For many of those guests, AI has become their main way of researching where to go. However, this behaviour shift isn’t happening evenly. Some groups of guests are embracing AI far faster than others, with usage and trust seeing significant differences.
So which groups are leading this shift, and how far could it go? How does trust in AI really compare to the sources guests have always leaned on? And what exactly are people turning to it to find out?
What's in the report?
- How do consumers actually use AI?
- The five things’ guests most want to know from AI when looking for a venue
- Which demographics are driving AI adoption the fastest, from Gen Z to high spenders
- How much consumers trust different sources of information about hospitality venues
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