Beat the January blues with Click and Collect

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Blog: Five ways to grow your loyalty scheme with ad-hoc rewards

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What makes people loyal to hospitality and how venues can maintain their loyalty

Have you explored how Click and Collect could help you beat the January blues and instead grow your business?

January can be a notoriously quiet month for operators, as dropping temperatures, dreary weather and drained bank accounts leave customers wanting to stay indoors hibernating. But with delivery services such as Deliveroo and UberEats seeing record-breaking growth figures year-on-year and online ordering services such as Click and Collect now used by almost a quarter of all consumers, January needn’t be the most depressing trading month of the year.

EPoS-integrated online ordering solutions such as Zonal’s Click and Collect could open up a brand-new revenue stream for your business this January, by enabling customers feeling the January blues to place and order food to collect at their own convenience – to eat at home. Everyone is a winner!

According to GO Technology 22% of consumers have used Click and Collect in the last six months and spend an average of £113.99 on eating and drinking out a month.

Here are some of the many ways your venue can benefit from Click and Collect:

  • A superior customer experience

Click and Collect enables customers to seamlessly place and pay for an order online, specifying the exact day and time they want to retrieve their order. As a service that has been common practice in the retail sector for many years, customers expect the convenience and flexibility that Click and Collect offers for their lifestyles.

  • Upselling opportunities

Click and Collect allows you to upsell products, packages and high margin items driving increased revenue. And according to GO Technology, Click and Collect users are big spenders: more than two thirds (71%) of users eat out weekly, with an average spend of £28.23 – more than those who have never used the service.

  • A new revenue stream

Your richest source of loyal customers is often those on your doorstep. According to GO Technology, customers are willing to travel for up to 9 minutes to pick up an order. Making it easy for your customers to enjoy your food without having to make themselves presentable enough to dine in – especially in the depths of winter – enables you pick up incremental revenue that would have otherwise been missed.

  • Expand your operations

Your venue may be limited for space but that doesn’t mean you have to limit the number of orders you accept. Click and Collect enables you to put more orders through your kitchen, without eroding profit margins, helping you grow your customer base and ultimately your top-line revenue.

  • Improve operational efficiency

Customers using self-service online channels to order and pay for food and drink streamlines the order process for you, allowing you to focus on product quality and customer service. Zonal’s Click and Collect solution is fully integrated with your EPoS, so no rekeying of orders is required, and orders are only sent to the kitchen when preparation of the food is needed, significantly reducing pressure on the kitchen team.

  • No commission to pay

Zonal’s Click and Collect online ordering solution is available for a flat monthly fee, so you’ll never be faced with nasty unexpected commission bills at the end of the month.

Find out how early adopters, Pizza Express have been capitalising on Click and Collect and how it triggered a 5% upturn in sales with our Click and Collect webinar.

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.