Research study shows Click and Collect as growing opportunity for operators
A research study of 5,000 consumers, conducted by Zonal with the support of CGA, describes the profile of the typical Click and Collect user and highlights why Click and Collect is an emerging revenue channel for operators.
Click and Collect appeals to consumers who are very familiar with eating out. Half of Click and Collect consumers are loyal to the brands they like—significantly higher than the all-consumer average of 36%. More than 70 percent of Click and Collect adopters eat out weekly, and their average monthly spend is exactly one third higher among those who have never used Click and Collect.
The research also lists the top five consumer pain points when it comes to using Click and Collect and provides advice for operators on how to minimise frustration and make the most out of this fast-growing, emerging channel.
Margins tend to be better on Click and Collect, so its advantages to operators are obvious.