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Research
GO Technology: People vs Tech in 2026
More Than a Meal
Consumers are going out less often, but when they do, they want it to be special.
The research, produced in partnership with CGA by NIQ, surveyed 5,000 British consumers to find out what consumers want when dining or drinking out.
With the rising cost of living and tighter budgets, many people are cutting back on how often they eat and drink out and instead choosing to treat themselves with more special, memorable experiences.
From tasting menus, bottomless brunches and interactive activities, discover how you can encourage guests to book, spend and return by offering more than a meal.
What's in the report?
Key findings:
- The reasons why elevated experiences appeal to consumers
- The top 10 experiences guests want when they go out
- How hospitality businesses can get elevated experiences right
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