Pub Accommodation Review 2025

Exclusive research into consumer and operator sentiment towards the UK pub accommodation sector, produced in partnership with CGA by NIQ, Stay In a Pub, and VisitEngland.

Amidst high demand for UK accommodation, there’s huge growth potential for UK pubs to boost revenue by making rooms a core part of their offering.

Whether it’s a friendly welcome, high quality food and drink, or a more relaxed, welcoming atmosphere, a stay in a pub holds broad appeal for many consumers. But what are the key factors that influence guests in choosing to book a stay in a pub? How can pubs with rooms reach more guests? And what are the potential barriers causing guests to choose to stay elsewhere?

This report, produced in partnership with CGA by NIQ, Stay In a Pub, and VisitEngland, provides an in-depth exploration of current guest sentiment towards the UK pub accommodation sector from both guests and businesses; identifying where the opportunity lies for pubs that invest in accommodation, as well as the view from pub accommodation operators.