Consumer research: study shows online table bookings overtaking phone

research icon

research

GO Technology: Consumers and hospitality: 2024 in review

research icon

research

GO Technology: The truth behind no-shows

This is the Go Technology report logo

Research study shows online table bookings overtaking phone

A research study of 5,000 consumers, conducted by Zonal in partnership with CGA, shows that almost half of consumers now prefer to make their booking online, compared to the telephone. This is a substantial change from four years ago, when almost 60% of consumers preferred to use the phone to make table reservations.

Making a table reservation at a favourite restaurant is an important first touchpoint in the customer journey and ensuring that customer expectation is fulfilled is vital. Our research documents the consumer pain points around making a reservation and provides tips for operators on how to ensure a great booking and overall guest experience for customers.

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.