Teenagers are extremely comfortable when it comes to technology. That we all know.
Whilst these digital natives are dab-hands at digital communication, they also crave face-to-face contact when it comes to socialising with friends. Less than half of the teenagers we asked (45%) agreed that hanging out with people online is as good as meeting up in person.
And, somewhat more surprisingly, teenagers don’t want phones at the table:
“I feel like it distracts people. The worst thing is when you’re out with someone and they’re just on their phone the whole time.” – 14 year old
But it doesn’t end there.
The rise of competitive socialising presents a unique opportunity for hospitality to enhance these in-person experiences. 92% of Brits aged between 16 and 24 class themselves as gamers, so providing new and exciting – as well as more traditional – forms of entertainment in-venue could be key to engaging with this demographic.
Our surveys and focus groups with more than 500 teenagers aged between 13 and 17 revealed more eyebrow-raising findings – download the full report to read more!