Zonal links up with Mitchells & Butlers as its long-term technology solutions provider

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Zonal has signed a major agreement with Mitchells & Butlers (M&B), the leading operator of restaurants and pubs in the UK, to provide all sites with its hospitality technology solutions.

It follows a successful pilot scheme in a limited number of M&B outlets, which has convinced the hospitality giant to harness Zonal’s unrivalled technology on a long-term basis across its 1,600-strong estate.

Martin Taylor, Director of Business Change & Technology said: Zonal is helping us deliver innovation in technology and business processes to support our needs. They share our vision, understand our business and are one of the strongest players in the UK market.

Our aim is to install more efficient technology to help transform the guest experience. Part of this technology journey is investing in new systems for our 1,600 outlets and we have begun the installation across All Bar One, Harvester and O’Neill’s.

Mitchells & Butlers has adopted the principle of using the same technology platform across our business but tailoring the solution to suit the guest experience in each of its brands. The drinks-led businesses are concentrating on making the bar more effective and have installed new EPoS terminals and faster payment devices. In restaurants, the Company has invested in a wider technology platform, focusing on speed of service and efficient ordering processes.
The new terminals are quicker than before and give M&B the ability to offer a wide range of promotions, better and faster payments and more efficient and easier administration for its retail teams ultimately improving the overall guest experience.

Robin Young, Operations Director. Mitchells & Butlers comments: A requirement for creating a guest focused solution is being adaptable and reliable in terms of delivering the installation element of the project. Zonal is a great partner working at pace to ensure that our pubs and restaurants trade on the day of installation, as well as being able to work alongside our other key suppliers to ensure our systems are integrated to provide the best efficiency for everyone involved.

Stuart McLean, Managing Director, Zonal, said: We are absolutely delighted to have the chance to work with such a successful operator and look forward to building a lasting business partnership in the years to come.

It is great being able to help M&B offer its guests the best experience by using technology in its pubs and restaurants enhancing its customers eating or drinking encounters by making them more efficient and timely.

We have built up a great relationship with M&B working together as a team since last November, to deliver solutions for individual sites and streamline processes along the way.

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