News: New wave of staycationers demand better technology in holiday parks
New research from Zonal and CGA reveals that, amidst a current boom in staycations, customer expectations aren't always being met, especially when it comes to technology.
It’s the second consecutive year the event has been organised by the two companies, who provide technology solutions for the hospitality sector, and brings together those responsible for IT and Marketing – two roles which in the past have been known to operate in silos, but today work together to drive significant business change and growth.
Zonal’s commercial director, David Charlton, said: “Last year’s Power Couples event proved to be so successful that we are running it again with Wireless Social in response to demand. IT and Marketing are inextricably linked; the success of their roles depend on each other. And the success of the businesses they represent depends on their collective efforts.”
Those attending include The Ivy Collection, Malmaison, Mitchells & Butlers, The Alchemist and Wadworth.
Wireless Social’s CEO, Julian Ross, added: “We have been overwhelmed by the popularity of our Power Couples event, which provides an opportunity for the industry’s IT and Marketing innovators to network, share ideas, challenges and solutions within an informal, but unique setting.”
The event on Wednesday 22 May, will take place at the historic Churchill War Rooms, the secret underground complex that housed the British government’s command centre throughout the Second World War.