As 2024 kicks off in earnest, looking for ways to increase bookings and boost revenue will be top of mind for many hospitality businesses. Whether you’re looking to tap into new potential audiences, draw in sports fans on match day, or pick up last minute bookers to help combat the £17.6bn no-shows problem, technology can be a valuable tool in helping you to attract more customers through your doors, and drive additional revenue.

In this webinar, we’re joined by our partners at Mozrest, Ambl and Fanzo to talk through how hospitality businesses can utilise new solutions to generate more bookings and increase revenue, all integrated with Zonal Bookings.

Our recent GO Technology research Holidaying at Home: What guests want from hotels in 2023 uncovered social media as an increasingly important discovery and booking tool for guests searching for accommodation, with 60% of guests aged 18-34 looking at a hotel’s social media pages prior to making a booking, and 43% of consumers agreeing that a button to reserve direct through social media would make their booking journey easier.

In this episode of In Conversation, we sat down with the Institute of Hospitality and their members to explore the role social media can play in driving direct bookings for hotels, including how hotels can leverage their online presence to encourage guests to book, reaching the right audiences and the importance of responsiveness in building trust with guests.

With no-shows once again costing the hospitality industry an estimated £17.59bn in lost revenue per year, it’s important for hospitality businesses to ensure they’re doing everything they can to both reduce the likelihood of guests not showing up for their booking, as well as mitigating the impact of those that do.

In this webinar, we’re joined by industry experts from Mitchells & Butlers and Bums on Seats to explore the current bookings landscape, the impact of consumer loyalty on no-shows, the importance of real-time booking availability, and share their advice on processes and procedures operators can start implementing today to start tackling no-shows in their business.

Our recent GO Technology research Holidaying at Home: What guests want from hotels in 2023 revealed the significant opportunity for hoteliers to boost revenue and drive repeat business by encouraging guests to book direct.

In this episode of In Conversation, we sat down with the Institute of Hospitality and their members to explore role OTAs play, and how they should be utilised, as part of a hotel’s marketing strategy, the importance of building trust and loyalty with guests for repeat business, and how important it is to ensure your online presence is doing everything it can do draw in those all-important direct bookings.